The Social Graf
Now here's a cool piece of social-experiential marketing: NASA is giving 25 of its most loyal social media followers ringside seats (on Earth) for the upcoming landing of the Mars … Read the whole story
In an important test of a new interactive storytelling experience, MTV this week launched a new series called "Teen Wolf." While the second season … Read the whole story
Coca-Cola's Gold Peak Tea brand -- which drove more than a third of the growth in its iced tea category last year and is … Read the whole story
The effort, replete with an official White House petition, includes a summer marketing push about Hyundai's fuel economy leadership mated to a a digital … Read the whole story
COMMENTARYDoes mobility change the nature of social networking in more profound ways than we may imagine? Do Instagram, Viddy and even the Pinterest app … Read the whole story
- COMMENTARY
How is it that Israel, the land of milk and honey and engineers, is beating New York at marketing its startup scene? Read the whole story
- COMMENTARY
Much has been written about the advent of the "math men" in advertising, but with the events of the last two weeks I think … Read the whole story
