WPP Taps Visible for Social Listening and Analytics by Erik Sass

Visible Technologies has been selected by WPP, one of the world's largest advertising agency holding companies, as its preferred provider of social listening and analytics. That means Visible will be on tap to provide social intelligence to more than 300 advertising, marketing and media agencies and related businesses owned by WPP. ...Read the whole story

  • SMG, ShareThis Use Social Media To Up Wendy's Ad Performance by Steve McClellan

    Starcom MediaVest Group, Wendy's, an SMG client, and social media sharing service ShareThis have released results from two online advertising campaigns utilizing the ShareThis platform. For the two Wendy's campaigns, 30 million impressions were delivered to the same audience via two sets of sites, including one set that scored higher on the ShareThis social quality index. ...Read the whole story

  • Backlinks Strongest Factor For Positive Search Rankings by Laurie Sullivan

    Content shared from Facebook and the amount of backlinks appear to influence organic search engine results most, but Google +1s have the strongest impact on rankings on Google sites in the U.S. and U.K., notes a Searchmetrics study being released Thursday. The number of backlinks remains the factor most strongly tied to positive rankings in both regions. ...Read the whole story

  • Shoutlet Nabs $15 Mil To Expand Products For Social Marketing Platform by Gavin O'Malley

    Riding a wave of interest in social marketing platforms, Shoutlet on Thursday is expected to announce another $15 million investment, led by FTV Capital. Shoutlet has added global brands, including Canon, Nokia, Wrangler, K-Swiss, NASCAR, Benjamin Moore, Sandals Resorts, and AutoTrader.com to its roster of some 400 customers. ...Read the whole story

  • spirits Pucker Vodka Teams With DJ Steve Aoki by Karlene Lukovitz

    Two new TV spots -- one for each flavor -- recently launched on the E!, Food, TBS, TLC and We networks. The ads use an exclusive remix of Aoki's song "Ladi Dadi" from his latest album, "Wonderland." The videos are also on online platforms. ...Read the whole story

  • automotive Ford Escape Gets 'Brand New' Multicultural Campaign by Karl Greenberg

    The campaign created by UniWorld Group for the Escape compact SUV has a comedy-sketch feel about how the Escape has completely changed a family, and therefore the lives of gas station attendants, and valets. ...Read the whole story

Social Setbacks by Gavin O'Malley

A recent survey conducted by agency media software and processing firm Strata found that 69% of agency honchos consider social the "focus" of their digital ad spending. That puts social just behind display as the dominant digital media-buying platform, creating pressure to perform in a channel that remains remarkably unproven, hard to measure and riddled with cautionary tales. ...More

  • Can Pins Build Brands? by John Capone

    Some marketers have vented their frustrations with a seemingly fickle audience constantly chasing its own (long) tail. Fatigue sets in. "It looks like every couple of weeks, some new social media channel tackles the world, and is rewriting history," wrote Danny Devriendt, executive vice president and digital & social media strategist, EMEA at Porter Novelli back in March, before ticking off the exhausting list: "MySpace. Google Wave. Facebook. Twitter. Google+. Foursquare. Gowalla. Quora. Pinterest. Yammer. Path. Heatmap. Instagram. Yelp." ...More

  • Six Hot Video And Social Startups To Watch by Daisy Whitney

    Here's more proof that video and social media are growing ever more inextricably linked: Turner Broadcasting tapped six tech startups for a 12-week incubator program this summer, and many of those companies include social and video components. We can follow along and track their success to see if Turner is good at making bets on the next big thing -- companies that may shape the future of media via their work in social TV and transmedia storytelling. ...More

  • Campaigns On Facebook Vary To Assure Earned Media by Jack Loechner

    According to a recent Wildfire analysis of over 10,000 social media campaigns to see what types of campaigns generated the most earned media, the most entered campaigns are not the campaigns that generate the most earned media, or sharing activity. Certain campaign application types generate higher entry and participation rates (contests and sweepstakes for example). ...More