Visible Technologies has been selected by WPP, one of the world's largest advertising agency holding companies, as its preferred provider of social listening and analytics. That means Visible will be … Read the whole story
Starcom MediaVest Group, Wendy's, an SMG client, and social media sharing service ShareThis have released results from two online advertising campaigns utilizing the ShareThis … Read the whole story
Content shared from Facebook and the amount of backlinks appear to influence organic search engine results most, but Google +1s have the strongest impact … Read the whole story
Riding a wave of interest in social marketing platforms, Shoutlet on Thursday is expected to announce another $15 million investment, led by FTV Capital. … Read the whole story
Two new TV spots -- one for each flavor -- recently launched on the E!, Food, TBS, TLC and We networks. The ads use … Read the whole story
The campaign created by UniWorld Group for the Escape compact SUV has a comedy-sketch feel about how the Escape has completely changed a family, … Read the whole story
A recent survey conducted by agency media software and processing firm Strata found that 69% of agency honchos consider social the "focus" of their … Read the whole story
Some marketers have vented their frustrations with a seemingly fickle audience constantly chasing its own (long) tail. Fatigue sets in. "It looks like every … Read the whole story
Here's more proof that video and social media are growing ever more inextricably linked: Turner Broadcasting tapped six tech startups for a 12-week incubator … Read the whole story
According to a recent Wildfire analysis of over 10,000 social media campaigns to see what types of campaigns generated the most earned media, the … Read the whole story