Friday, June 8, 2012
  • Network TV Draws Substantial Social Media Chatter

    Social media activity for all broadcast networks increased substantially in May, the last month of the TV season, versus that of a year ago. ABC earned the greatest gain for any broadcast network. Overall, broadcast TV shows garnered the most social media activity, with 71 million social media interactions in May; cable TV shows were at 40 million. ...Read the whole story

  • Facebook Opens App Center

    Facebook took the wraps of its App Center Thursday with the aim of providing its more than 900 million users with an easier way of finding games and other applications on the social network. The App Center launches with some 600 Facebook apps -- mostly games, including Nike+ GPS, Draw Something, JetPack Joyride as well as Pinterest -- that Facebook has selected based on user feedback and other quality-control standards. ...Read the whole story

  • Google, GroupM Partner For Brand Education

    Google and digital agency GroupM Next launched a series of events to focus on specific markets and verticals. Exclusive to the agency's clients, the Spark day sessions will explore ideas on technology, branding and making the Web and mobile work for large companies. The hope is to start more conversations leading to innovations. ...Read the whole story

  • Miracle Whip Taps Celebs For Mock-PSA Video Push

    The tongue-in-cheek video campaign from Mcgarrybowen, Chicago, dubbed "Keep an Open Mouth," satirizes the tried-and-true public service announcement approach of celebrities delivering personal appeals for a cause. ...Read the whole story

  • Nikon: 'Small Moments' Make Big Difference

    To kick off the effort, Nikon has enlisted Ashton Kutcher (along with other celebrities such as Hilary Duff and Derek Hough) to create photo galleries intended to give an inside look into the moments of joy and inspiration in these public figures' private lives. ...Read the whole story

  • Jack Daniels Revamps Site, Preps New Ad Campaign

    "... consumer habits have changed," Carmen D'Ascendis, director of global marketing for Jack Daniels, tells "Marketing Daily." "Just 11% of our site viewers were coming from mobile and tablets, and we wanted to address that." ...Read the whole story

    Around The Net

    • Hacker Hits EHarmonyLos Angeles Times

      In the wake of a similar security breach at LinkedIn, eHarmony is the latest victim of a password hacking attack, which has so far resulted in 1.5 million stolen passwords -- most of which have already been “cracked.” Reports suggest that the lists only contain passwords and not actual logins, which would make the passwords useless even if cracked. “But in all likelihood, the hacker also has the logins,” writes the Los Angeles Times. Meanwhile, the attack is believed to be by the same hacker who just stole 6.5 million passwords from LinkedIn. The bigger question, however, is the degree ... ...Read the whole story

    • What's Behind The Success Of Social TV? The Drum

      Vitrue's Richard Beattie writes that "social TV is being embraced by television networks, producers and viewers at an impressive rate. What used to exclusively be a passive medium is transforming into interactive, engaging experiences and the formation of communities around areas of common interest...television shows." He then lists 12 forces and trends that are driving social TV adoption. ...Read the whole story

    Six Hot Video And Social Startups To Watch

    Here's more proof that video and social media are growing ever more inextricably linked: Turner Broadcasting tapped six tech startups for a 12-week incubator program this summer, and many of those companies include social and video ...More

    • Can Social Media Empower Victims Of Abuse?

      When the movie "Kids" came out in 1995, it terrified me. Not because Larry Clark's portrayal of a group of kids doing drugs and having unprotected sex was so disturbing, but because it was so easy ...More

    • Social Media Saga: How the Headlines Read Once the Thrill Is Gone

      If it weren't for what happened in Wisconsin, or the latest headlines in the Greek tragedy, social media probably would have led the news in the category of doom-and-gloom this week. A sampling: 1. Facebook Will ...More