Facebook Ads Do So Work, Says Facebook by Erik Sass

Following a moderately disastrous IPO and amid heightened skepticism about the efficacy of social media advertising, Facebook has responded to critics with a new study of social media ROI performed in collaboration with comScore. ...Read the whole story

  • apparel Nike Trumpets Sharapova Triumph by Sarah Mahoney

    In winning the French Open, the 25-year-old becomes only the sixth woman in the Open Era to complete the career Grand Slam. (Doing so requires winning the French Open, as well as the Australian Open, the U.S. Open and Wimbledon.) ...Read the whole story

  • health Legacy's Truth Campaign Back On Tour by Karl Greenberg

    The grassroots program, which begins June 16 at the Salt Lake City stop of the Vans Warped Tour, marks the 13th time the Legacy Foundation's youth outreach effort has hit major events around the country during the summer. ...Read the whole story

You've Got Users, But Do You Have A Revenue Model? by Jason Tabeling

The future is taking shape, and it is integrated and content-driven marketing. The challenge will be planning for proper media mix across these placements. ...More

  • search Reimagining The Best Use For Mobile Search, Display Cross-Channel Strategies by Laurie Sullivan

    Despite fears about limited creative opportunities, privacy issues, device fragmentation, lack of standard metrics and agency expertise, mobile display and search ads continue to grow in popularity for a few unexpected brands. They are taking advantage of the proliferation of mobile devices. Andy Rubin, who heads up development of Google's smartphone operating system, tweeted Sunday on Twitter that there are more than 900,000 Android devices activated daily. ...More

  • How iOS Is WeOS by David Berkowitz

    Instead of waiting for the so-called "Facebook phone" to come out, there's already a pretty decent mobile handset running an operating system that's somewhat social today and will be far more social this fall. It's called the iPhone, and the upcoming software update is so social that iOS should be renamed WeOS. ...More