Monday, June 18, 2012
  • Carapelli Olive Oil Campaign Stresses Social Sharing

    Dubbed "Made with Care, Made to Share," the campaign's hub is a relaunched site. The site focuses on offering recipes and provides links to Facebook, Twitter and Pinterest to encourage users to share the recipes and discuss the brand. ...Read the whole story

  • In Sync: Brands Expanding Social Media Presence

    Consumers are making fewer visits to brand Web sites as they increasingly engage with brands in the social media space. Part of the challenge for marketers, a UM study reports, is determining what kind of "experiences" consumers want with a brand via social media "and which of these experiences deliver the brand's marketing objectives." ...Read the whole story

    Around The Net

    • Games To Be First Reported By Social Media Yahoo

      The London Games will be the most tweeted, liked and tagged in history, with fans offered a never before seen insider's view of what many are calling the social media Olympics, or the "socialympics," says an Associated Press story. Hash tags, (at) signs and "like" symbols will be as prevalent as national flags, Olympic pins and medal ceremonies. Some athletes may spend more time on Twitter and Facebook than the playing field. Social-savvy fans, whether watching on television or inside the Olympic stadium itself, will be almost constantly online. ...Read the whole story

    Could Mobile Search, Advertising Become A Myth?

    The number of mobile Internet users will surpass desktop users by 2014, according to a forecast by comScore, which also estimates that a 47% rise in smartphone users -- equaling 106.7 million or 45.6% of the ...More