• Facebook Mobile-Only Ads Click With Buyers, Users

    In the wake of Facebook introducing mobile-only buys on the site this month, the company's ad partners cite strong early demand for the new ad option. Now marketers can choose to run sponsored story ads that appear only in a Facebook user's mobile news feed as a separate buy. ...Read the whole story

  • Nissan Rolls Out Biggest Campaign For Altima

    Nissan North America today is launching the campaign for its 2013 Altima. It will be the company's largest ever. The effort, via TBWA\Chiat\Day, begins with four TV spots, a lot of digital advertising, plus print and out-of-home. ...Read the whole story

  • Whole Foods Creates A Different Buzz

    Pity the poor honey bee. Despite all kinds of scientific studies about its dwindling numbers, it still buzzes below the radar of most consumers, so Whole Foods Market is making this the summer of the bee. ...Read the whole story

  • Twitter Hires LinkedIn Pro To Improve Real-Time Search, Ads

    Marketers have continually questioned Twitter's ability to produce a viable search engine. They may soon get their answer. John Wang, former search engineer at LinkedIn, joined the real-time social marketing site to work on the "next-generation Twitter search infrastructure" as a software engineer working on open-source projects. ...Read the whole story

Could Mobile Search, Advertising Become A Myth?

The number of mobile Internet users will surpass desktop users by 2014, according to a forecast by comScore, which also estimates that a 47% rise in smartphone users -- equaling 106.7 million or 45.6% of the U.S. mobile population -- occurred in the year prior to March 2012. The data, part of the research firm's State of the U.S. Internet report, also details trends in social, online advertising and e-commerce. ...More

  • Socialcam Envisions Branded Video Triggered By The Geo-Fence

    Mobile sharing platforms may be the most effective way to untether video from the living room and desktop. Why shouldn't your favorite store ping your phone with a welcome video as you enter its front door? ...More

  • What Brands Are Missing In Facebook Video

    As brands and publishers put greater emphasis on their social media presence, we're seeing myriad approaches to distributing content, whether it's links to articles, images -- or, more and more often, video. However, what many don't understand is that consumers have different expectations for experiencing content on social media platforms. Every active player in the video content value chain -- from publishers to advertisers -- needs to understand the differences in measurement, consumption and advertising acceptance before building a social video strategy. ...More