Wednesday, June 20, 2012
  • LinkedIn Extends Targeted Updates To Companies

    LinkedIn on Tuesday announced that companies can send targeted status updates to businesses widely after launching the service with a small number of brands in April including AT&T, Dell, and Microsoft. The targeted updates will allow the 2 million companies on LinkedIn to tailor content sent to followers, according to various criteria including industry, seniority, job function, and company size. ...Read the whole story

    Around The Net

    • Facebook Readies Geo Location Ads San Francisco Chronicle

      Facebook is "readying" a new location-based mobile ad unit, reports Bloomberg's Sarah Frier. "Phones can be location-specific so you can start to imagine what the product evolution might look like over time, particularly for retailers," Carolyn Everson, Facebook's vice president of global marketing solutions, told Bloomberg. "We've had offers being tested over the last couple of months." ...Read the whole story

    • Is The Time Right For Social Media Insurance? This Is Cornwall

      Workers sacked over Facebook posts, a Twitter user arrested and summoned over a bomb threat joke - we've entered a brave new world when it comes to social media and the law, begging the question: do we need social media insurance? Surveying 2,000 consumers, the Chartered Insurance Institute found that 67% do not think that posting something inappropriate online could negatively affect their professional life, and 60% don't think that social media could affect their personal life. ...Read the whole story

    Badoo Launches New York-Only Campaign For Global Social Media Tool

    When I started seeing ads for Badoo plastered all over New York City subway stations and bus shelters, my first question concerned its ever-so-whimsically-nonsensical name. Sure, "Badoo" rolls off the tongue easily enough and is fraught ...More