Thursday, June 21, 2012
  • Under Armour Launches Spine RPM Shoes

    The message that Spine is not just for runners but also athletes who run will be carried by a TV, print, digital, social media and in-store campaign starting July 9, and featuring three athletes, Tom Brady, Lindsey Vonn and Kemba Walker. ...Read the whole story

  • Arizona Launches Interactive Summer Campaign

    The Arizona Office of Tourism is launching a summer ad campaign that uses social media to try to engage potential tourists. It uses Facebook, Twitter and Pinterest to encourage travelers to "share" their Arizona travel experience with others to discover. ...Read the whole story

    Around The Net

    • Pinterest Expands Attribution ProgramCNET

      Elsewhere in social land, Pinterest is broadening its attribution tools for sites -- including Etsy, 500px, Kickstarter, Slideshare, and SoundCloud -- by linking to source content, and giving full credit to publishers. The social-sharing site originally unveiled attribution features back in May, with rollouts to Flickr, YouTube, Behance, and Vimeo. As CNet notes, this week’s announcement expands the reach of the program -- and not a moment too soon. “A backlash by content creators not too appreciative of having their creations posted on the site without credit led photo-sharing site Flickr to add an ‘opt out’ code to all Flickr ... ...Read the whole story

    • Don't View Social As The 'Magical Ranking Power'Search Engine Watch

      Social signals continue to play a more important role in search engine rankings, but David Harry suggests embracing the concept because it makes sense to marketing business strategy, "not because it has magical ranking powers." In a detailed post about signals and ranking factors, Harry points to an interesting research paper on Google+ published by Google. The paper analyzes the importance of selectively sharing content with specific "circles" of people. ...Read the whole story

    • Facebook Readies Geo Location Ads San Francisco Chronicle

      Facebook is "readying" a new location-based mobile ad unit, reports Bloomberg's Sarah Frier. "Phones can be location-specific so you can start to imagine what the product evolution might look like over time, particularly for retailers," Carolyn Everson, Facebook's vice president of global marketing solutions, told Bloomberg. "We've had offers being tested over the last couple of months." ...Read the whole story

    Considerations For Measuring Search And Social Content In Real-Time

    The subject of analytics and measurement is one of the most critical areas to your ongoing strategy and tactical development. By acting in a participatory manner toward search, social, and content marketing, your business gains equity ...More