• Under Armour Launches Spine RPM Shoes

    The message that Spine is not just for runners but also athletes who run will be carried by a TV, print, digital, social media and in-store campaign starting July 9, and featuring three athletes, Tom Brady, Lindsey Vonn and Kemba Walker. ...Read the whole story

  • Arizona Launches Interactive Summer Campaign

    The Arizona Office of Tourism is launching a summer ad campaign that uses social media to try to engage potential tourists. It uses Facebook, Twitter and Pinterest to encourage travelers to "share" their Arizona travel experience with others to discover. ...Read the whole story

Considerations For Measuring Search And Social Content In Real-Time

The subject of analytics and measurement is one of the most critical areas to your ongoing strategy and tactical development. By acting in a participatory manner toward search, social, and content marketing, your business gains equity in visibility, trust, authoritativeness, direct revenue generation, and awareness, among many other factors. ...More

  • AMEX, Facebook Give Advertising Credits In Marketing Makeovers

    Five small business owners will receive house calls from American Express OPEN and Facebook branding experts who conduct in-depth marketing makeovers. Winners also receive $25,000 in cash to implement the social strategies they learn. Support will be provided by digital agencies such as Digitas. ...More

  • Who's In Charge of Communications With Customers?

    According to the Genesys release of its Getting Closer to the Customer report, surveying more than 798 senior executives worldwide, 58% of C-level respondents consider the CEO responsible for new customer communications channels like social media and mobile, but only 28 of middle managers agree with their superiors' assessment, and 38% of those non C-suite executives pinpoint the marketing department as having the ultimate responsibility in this area. ...More

  • 10 Things Facebook Can Do With Face.com

    One of the fastest-growing Facebook groups this year must be for people whose companies have been acquired by the social network. Following Instagram, Facebook acquired loyalty app Tagtile, proximity network Glancee, photo sharing service Lightbox, social gifting app Karma, and, this week, facial recognition platform Face.com. The last one's a fascinating company with cutting-edge technology for marketers and publishers, as well as a new consumer-facing iPhone app, Klik, that can learn to recognize friends' faces based on their Facebook profiles. ...More

  • Playing FarmVille To Save The World

    Imagine if every time you played FarmVille you also reduced your carbon emissions... or, perhaps more realistically, you gained a point for every time you shopped with a reusable bag, and those points added up for coupons or savings? According to gamification advocates, those incentives might end up changing your behavior. ...More