Most big companies around the world are using social media for a variety of purposes, but they're failing to effectively integrate it into their overall corporate strategies, according to a new global survey and study from InSites Consulting. On the positive side, U.S. companies are leading the pack when it comes to basic adoption. ...
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The Arizona Office of Tourism is launching a summer ad campaign that uses social media to try to engage potential tourists. It uses Facebook, ... Read the whole story
The subject of analytics and measurement is one of the most critical areas to your ongoing strategy and tactical development. By acting in a ... Read the whole story
Five small business owners will receive house calls from American Express OPEN and Facebook branding experts who conduct in-depth marketing makeovers. Winners also receive ... Read the whole story
According to the Genesys release of its Getting Closer to the Customer report, surveying more than 798 senior executives worldwide, 58% of C-level respondents ... Read the whole story
One of the fastest-growing Facebook groups this year must be for people whose companies have been acquired by the social network. Following Instagram, Facebook ... Read the whole story