Friday, June 22, 2012
  • Facebook Touts Sponsored Story Results

    In its ongoing effort to woo advertisers, Facebook Thursday highlighted results of recent campaigns by Electronic Arts, 1-800-Flowers, P&G and others using its Sponsored Story ads. The format, which allows marketers to turn existing user posts about a brand into ads, is a key part of Facebook's push to boost paid advertising on the site in connection with earned and owned media on the social network. ...Read the whole story

  • Nissan's Marx Has Social Irons In Fire

    Erich Marx had been wearing two hats, but with a heavy vehicle launch schedule over the next several months the timing is good. Marx will have his hands full using digital to promote the 2013 Altima and four other vehicles. ...Read the whole story

  • Twitter's Move To TV Could Face Overload Challenges

    Every image tells a story on television, but not a complete picture without real-time tweets connecting TV with online, says Twitter CEO Dick Costolo, speaking at Cannes Lions. The biggest challenge, it seems, is that broadcast TV needs a dependable partner -- but by Thursday the added tweet volume from the ad festival appears to have sent the site offline. ...Read the whole story

  • IBM: Mobile, Social Pose Biggest Hurdles For Marketers

    More than a third (34%) of companies say they plan to launch mobile ad campaigns within the next 12 months, according to IBM "State of Marketing 2012" report. That marks the highest planned adoption rate for a new marketing tactic in the five-year history of the annual survey. That must mean the fabled Year of Mobile still lies ahead. ...Read the whole story

    Around The Net

    • Pinterest Expands Attribution ProgramCNET

      Elsewhere in social land, Pinterest is broadening its attribution tools for sites -- including Etsy, 500px, Kickstarter, Slideshare, and SoundCloud -- by linking to source content, and giving full credit to publishers. The social-sharing site originally unveiled attribution features back in May, with rollouts to Flickr, YouTube, Behance, and Vimeo. As CNet notes, this week’s announcement expands the reach of the program -- and not a moment too soon. “A backlash by content creators not too appreciative of having their creations posted on the site without credit led photo-sharing site Flickr to add an ‘opt out’ code to all Flickr ... ...Read the whole story

    • Most Journalists Use Social Media As Sources

      A study of more than 600 journalists across the world found that more than half source and verify news stories using known sources on social media platforms, such as Twitter, Facebook and Weibo. The research found 75% of journalists in the UK do so. The annual Oriella Digital Journalism Study, which surveys journalists across 16 countries, found the use of social media in the gathering of news "is now a majority pursuit" when working with known sources on such platforms. More than half, 53%, of journalists use "microblog updates" from known sources, and in the UK alone this figure rises ... ...Read the whole story

    • What Teens Like Better Than Facebook USA Today

      Facebook appears to have competition for teens' attention, and they're drifting to other social-media sites as evidence mounts that the growth of the world's largest social network is slowing. Drawn to niche sites such as Foursquare and Tumblr, teens appear to be expanding beyond Facebook. According to market research firm YPulse, 18% of teens prefer to "check in" on Foursquare instead of Facebook, and 10% say Pinterest is a better site for browsing. ...Read the whole story

    Note To TV: Get Your Own-Label Social Media

    If a minor UK politician can launch something Twitter like in her spare time, just think what major media brands with marketing and management talent could do with TV and social media. ...More