• Facebook Touts Sponsored Story Results

    In its ongoing effort to woo advertisers, Facebook Thursday highlighted results of recent campaigns by Electronic Arts, 1-800-Flowers, P&G and others using its Sponsored Story ads. The format, which allows marketers to turn existing user posts about a brand into ads, is a key part of Facebook's push to boost paid advertising on the site in connection with earned and owned media on the social network. ...Read the whole story

  • Nissan's Marx Has Social Irons In Fire

    Erich Marx had been wearing two hats, but with a heavy vehicle launch schedule over the next several months the timing is good. Marx will have his hands full using digital to promote the 2013 Altima and four other vehicles. ...Read the whole story

  • Twitter's Move To TV Could Face Overload Challenges

    Every image tells a story on television, but not a complete picture without real-time tweets connecting TV with online, says Twitter CEO Dick Costolo, speaking at Cannes Lions. The biggest challenge, it seems, is that broadcast TV needs a dependable partner -- but by Thursday the added tweet volume from the ad festival appears to have sent the site offline. ...Read the whole story

  • IBM: Mobile, Social Pose Biggest Hurdles For Marketers

    More than a third (34%) of companies say they plan to launch mobile ad campaigns within the next 12 months, according to IBM "State of Marketing 2012" report. That marks the highest planned adoption rate for a new marketing tactic in the five-year history of the annual survey. That must mean the fabled Year of Mobile still lies ahead. ...Read the whole story

Note To TV: Get Your Own-Label Social Media

If a minor UK politician can launch something Twitter like in her spare time, just think what major media brands with marketing and management talent could do with TV and social media. ...More

  • Rush To Judgment -- Or, No One Has Figured Out Mobile Social (Unless They Have)

    Let's not get too excited, ladies and gentlemen, but maybe, just maybe, the term "mobile-social advertising" isn't an oxymoron, along with, say, "display ad click-through rate." I say this because two stories about mobile social ads recently caught my eye: ...More

  • Campaigner Socializes E-mail

    Campaigner, an e-mail marketing service and brand of the Hollywood-based j2 Global, will roll out new features to integrate their e-mail marketing services with social media marketing channels. ...More

  • Kenshoo Launches Socialites Program

    Kenshoo, a digital marketing software company with North American headquarters in San Francisco, Tuesday launched the Kenshoo Socialites program. ...More

  • John Capano Joins SocialVibe Los Angeles as CMO

    SocialVibe, a Los Angeles-based digital advertising technology company, Thursday announced the addition of John Capano as CMO, Brett Lofgren as CRO, and Bob Lonigro as VP of sales. Capano will join SocialVibe's Los Angeles headquarters, while Lofgren and Lonigro will both be based in New York. The new leaders are expected to help the company expand as a "scalable and effective engagement advertising solutions" provider to brands and publishers. The moves are effective immediately. ...More

  • Resolution Media, Kenshoo Give Facebook A New Success Metric

    Search marketers have rushed into social marketing, applying search metrics to measure success, but execs at Omnicom Media's Resolution Media and Kenshoo believe that doesn't work. Social behaves differently than search marketing -- and the industry simply needs a new set of metrics, best practices, and guidelines. ...More