Monday, June 25, 2012
  • Lexity Adds Retargeting Tool For Small Businesses

    Simplifying online advertising for small e-commerce business is the aim of three-year-old startup Lexity. To that end, the company provides a set of tools to automatically handle chores like search engine marketing, posting products to shopping search engines like TheFind and Google Product Search, and analytics and transaction reporting for small Web retailers. ...Read the whole story

  • Consumers Rate Retail, Dining Brands' Social Skills

    A new survey finds that consumers rate Target, Safeway, Subway, Best Buy, J.C. Penney, Walgreens, Bank of America and Verizon Wireless as being the best retail and restaurant brands when it comes to using social media to communicate with customers. ...Read the whole story

  • YouTube On Monday, Tweet On Friday: Ads Mistimed

    If timing is everything, brands using digital media are in trouble. While Facebook users are most likely to interact with brands between 10 p.m. and midnight, companies typically launch social campaigns between 11 a.m. and noon. ...Read the whole story

  • Wegman's Tweets Job Offer To Bus-Bullying Victim

    If 68-year-old Karen Klein decides she doesn't want to continue to work with the maggoty middle-schoolers of Greece, N.Y., Wegmans Food Markets says it would be happy to hire her, tweeting #KarenKlein demonstrated grace and courage. She hasn't yet, but she's welcome to apply for a job @Wegmans." ...Read the whole story

Around The Net

  • Men Side With Reddit; Women Prefer Pinterest Red Rocket Media

    Social media marketers may have been aware of some form of preference, but a solid set of results have now been brought to the fore,dailymail.co.uk reports. Researchers from Google have indicated that men are siding with Reddit, while women are contributing to 72% of Pinterest's audience. The former certainly isn't surprising, as social news site Reddit admits freely to targeting men with their approach. The majority of content on the site is classed as 'funny', while politics and science articles are also popular. ...Read the whole story