Facebook Makes World Consistent Across Its Site by Erik Sass

Facebook appeared to surprise many users Monday by automatically changing the email address in their online profiles to one provided by Facebook's own email service... A Facebook spokesman said in a statement that the Menlo Park, Calif., company had informed users in April it would update email addresses "to make them consistent across our site." -- The Wall Street Journal, June 25, 2012 ...Read the whole story

  • Agency Execs Ready For Facebook Ad Network by Mark Walsh

    The extension of Facebook ads to Zynga signals the company's continuing effort to monetize its user base of nearly 1 billion worldwide, says Pivotal Research. The news comes on the heels of Facebook announcing plans to launch a real-time-bid ad exchange allowing marketers to retarget ads to people on Facebook, based on their Web browsing history. ...Read the whole story

  • Mindshare's Young Is Focused On Data, Clients, Choices by Steve McClellan

    Big data, big clients -- and someday soon, big mobile. Those are just a few of the items high on the priority list of Antony Young, who joined Mindshare as North American CEO nearly nine months ago. He made several reorganizational moves recently to ensure that the agency is keenly focused on clients and potential new business. ...Read the whole story

  • restaurants Zatarain's, Popeyes In Co-Branded Promotion by Karlene Lukovitz

    From June 25 to July 29, the more than 1,600 Popeyes locations in the U.S. are offering a Popeyes Zatarain's Butterfly Shrimp meal featuring eight shrimp, Cajun fries, a biscuit and the chain's Lemon Garlic Dipping sauce ($4.99). ...Read the whole story

  • Shazam's App To Expand Olympic TV Spots Into Social Media Experiences by Laurie Sullivan

    The discovery media company Shazam will provide NBC Olympics, a division of the NBC Sports Group, with a social TV experience during the 2012 London Olympics. Shazam's goal is to expand 30- and 60-second TV spots into a three-minute video or experience on Twitter and Facebook that will likely tie brand sponsorships into the agreement. ...Read the whole story

  • social media YouTube On Monday, Tweet On Friday: Ads Mistimed by Sarah Mahoney

    If timing is everything, brands using digital media are in trouble. While Facebook users are most likely to interact with brands between 10 p.m. and midnight, companies typically launch social campaigns between 11 a.m. and noon. ...Read the whole story

  • Lexity Adds Retargeting Tool For Small Businesses by Mark Walsh

    Simplifying online advertising for small e-commerce business is the aim of three-year-old startup Lexity. To that end, the company provides a set of tools to automatically handle chores like search engine marketing, posting products to shopping search engines like TheFind and Google Product Search, and analytics and transaction reporting for small Web retailers. ...Read the whole story

  • sports Brands Line Up To Activate Against NBA Draft by Karl Greenberg

    State Farm gets its name on the event logo, and throughout the arena and stage set up, during the live telecast on ESPN. State Farm will also be on Draft coverage on NBA TV, on NBA.com, and on the NBA's Facebook and Twitter social media channels. ...Read the whole story

Around The Net

perspective Tweet Emotion by Drew Neisser

In just one day at the 140 Characters Conference, I gleaned some observations worth sharing (and caring about): Among them: Social media is a boundless source of social good, and is best taught by doing. Twitter allows us to access what is otherwise inaccessible, and it will surely survive and evolve. Finally, from tragedy comes inspiration. ...More

  • Practical Ways To Go 'Killer' With Social Intelligence by Ryan DeShazer

    I've long regarded search query data as a clear manifestation of customer needs and wants. Search engine users go to great lengths to precisely articulate what they're in search of. There's power in harnessing that intelligence. It allows search marketers to speak the language of prospective customers, and meet the needs of site visitors after the click. Yet, despite all the power that search query data alone holds, augmenting that intelligence with social data can prove to be infinitely more powerful. ...More

  • Facebook, Finally, Gets A Woman On Its Board by Thom Forbes

    From a public relations point of view, the ascendance of Facebook COO Sheryl Sandberg to its board of directors may say more about the company in the breach than in the appointment. To wit: How could a company in A.D. 2012, whose primary customer is female, heretofore be one of only 11% of Fortune 500 companies without a woman on the board? ...More