Tuesday, June 26, 2012
  • Agency Execs Ready For Facebook Ad Network

    The extension of Facebook ads to Zynga signals the company's continuing effort to monetize its user base of nearly 1 billion worldwide, says Pivotal Research. The news comes on the heels of Facebook announcing plans to launch a real-time-bid ad exchange allowing marketers to retarget ads to people on Facebook, based on their Web browsing history. ...Read the whole story

  • Mindshare's Young Is Focused On Data, Clients, Choices

    Big data, big clients -- and someday soon, big mobile. Those are just a few of the items high on the priority list of Antony Young, who joined Mindshare as North American CEO nearly nine months ago. He made several reorganizational moves recently to ensure that the agency is keenly focused on clients and potential new business. ...Read the whole story

  • Zatarain's, Popeyes In Co-Branded Promotion

    From June 25 to July 29, the more than 1,600 Popeyes locations in the U.S. are offering a Popeyes Zatarain's Butterfly Shrimp meal featuring eight shrimp, Cajun fries, a biscuit and the chain's Lemon Garlic Dipping sauce ($4.99). ...Read the whole story

  • Shazam's App To Expand Olympic TV Spots Into Social Media Experiences

    The discovery media company Shazam will provide NBC Olympics, a division of the NBC Sports Group, with a social TV experience during the 2012 London Olympics. Shazam's goal is to expand 30- and 60-second TV spots into a three-minute video or experience on Twitter and Facebook that will likely tie brand sponsorships into the agreement. ...Read the whole story

  • YouTube On Monday, Tweet On Friday: Ads Mistimed

    If timing is everything, brands using digital media are in trouble. While Facebook users are most likely to interact with brands between 10 p.m. and midnight, companies typically launch social campaigns between 11 a.m. and noon. ...Read the whole story

  • Lexity Adds Retargeting Tool For Small Businesses

    Simplifying online advertising for small e-commerce business is the aim of three-year-old startup Lexity. To that end, the company provides a set of tools to automatically handle chores like search engine marketing, posting products to shopping search engines like TheFind and Google Product Search, and analytics and transaction reporting for small Web retailers. ...Read the whole story

  • Brands Line Up To Activate Against NBA Draft

    State Farm gets its name on the event logo, and throughout the arena and stage set up, during the live telecast on ESPN. State Farm will also be on Draft coverage on NBA TV, on NBA.com, and on the NBA's Facebook and Twitter social media channels. ...Read the whole story

    Around The Net

    • Microsoft To Buy YammerThe Verge

      Confirming earlier reports, Microsoft officially plans to buy enterprise-focused social networking provider Yammer for $1.2 billion. “Yammer will join Microsoft's Office division, with the team continuing to report to its current CEO David Sacks,” The Verge reports. “It sounds like the service will continue on in its current form, at least for the near-term … with (Microsoft) looking to accelerate Yammer's adoption alongside complementary offerings." “Launched in 2008, Yammer has been the most promising of the social enterprise companies not named Jive,” as AllThingsD puts it. “The purchase could give Microsoft a social dimension to its popular corporate software products,” writes GigaOm. “Yammer creates a Facebook-like experience ... ...Read the whole story

    Tweet Emotion

    In just one day at the 140 Characters Conference, I gleaned some observations worth sharing (and caring about): Among them: Social media is a boundless source of social good, and is best taught by doing. Twitter ...More

    • Practical Ways To Go 'Killer' With Social Intelligence

      I've long regarded search query data as a clear manifestation of customer needs and wants. Search engine users go to great lengths to precisely articulate what they're in search of. There's power in harnessing that intelligence. ...More

    • Facebook, Finally, Gets A Woman On Its Board

      From a public relations point of view, the ascendance of Facebook COO Sheryl Sandberg to its board of directors may say more about the company in the breach than in the appointment. To wit: How could ...More