Social Media & Marketing Daily
Wednesday, June 27, 2012
  • Ford Launches 'Random Acts of Fusion'

    The automaker, which by now could probably publish a textbook on social-media launch strategies for cars and crossovers, is starting up a new social-focused ... Read the whole story

  • Shazam's App To Expand Olympic TV Spots Into Social Media Experiences

    The discovery media company Shazam will provide NBC Olympics, a division of the NBC Sports Group, with a social TV experience during the 2012 ... Read the whole story

  • Brut Seeks 'The Essence Of Man'

    The men's aftershave brand is launching a campaign that offers a new spin on machismo. The TV and digital effort is -- like the ... Read the whole story

  • SocialVibe; John Capano and Bob Lonigro

    SocialVibe hired John Capano as chief marketing officer, Brett Lofgren as chief revenue officer and Bob Lonigro as vice president of sales. Read the whole story

  • Helping To Build A Facebook Ad Model

    According to a new report from Resolution Media and Kenshoo, "Exposure Rate," a new metric to measure targeted engagement on Facebook, takes center stage. ... Read the whole story

  • Facebook, Finally, Gets A Woman On Its Board

    From a public relations point of view, the ascendance of Facebook COO Sheryl Sandberg to its board of directors may say more about the ... Read the whole story

  • Flying Too Close To The Sun

    Remember Highlight? Sure, it's still around, and it's premature to write it off. Yet the new app that received the most buzz at South ... Read the whole story

  • Tweet Emotion

    In just one day at the 140 Characters Conference, I gleaned some observations worth sharing (and caring about): Among them: Social media is a ... Read the whole story