Wednesday, June 27, 2012

    Around The Net

    • Microsoft To Buy YammerThe Verge

      Confirming earlier reports, Microsoft officially plans to buy enterprise-focused social networking provider Yammer for $1.2 billion. “Yammer will join Microsoft's Office division, with the team continuing to report to its current CEO David Sacks,” The Verge reports. “It sounds like the service will continue on in its current form, at least for the near-term … with (Microsoft) looking to accelerate Yammer's adoption alongside complementary offerings." “Launched in 2008, Yammer has been the most promising of the social enterprise companies not named Jive,” as AllThingsD puts it. “The purchase could give Microsoft a social dimension to its popular corporate software products,” writes GigaOm. “Yammer creates a Facebook-like experience ... ...Read the whole story

    • Twitter Feed Of Year Winner On 'News Process' The Drum

      Guardian journalist Paul Lewis gives revealing insight into how he uses social media to break stories after winning Twitter Feed of the Year at the Online Media Awards. Lewis, who was praised for his eye-witness accounts on Twitter during the London Riots, described Twitter as a "collaborative news process" and spoke about how users of the site can help journalists separate fact from fiction. And Lewis was unequivocal about where the media industry is headed, saying: "Most people who work in this industry will recognise -- they may not welcome it -- that all journalism in the future will be ... ...Read the whole story

    Helping To Build A Facebook Ad Model

    According to a new report from Resolution Media and Kenshoo, "Exposure Rate," a new metric to measure targeted engagement on Facebook, takes center stage. The research focuses on interaction with Facebook Marketplace Ads (not to be ...More

    • Facebook, Finally, Gets A Woman On Its Board

      From a public relations point of view, the ascendance of Facebook COO Sheryl Sandberg to its board of directors may say more about the company in the breach than in the appointment. To wit: How could ...More

    • Flying Too Close To The Sun

      Remember Highlight? Sure, it's still around, and it's premature to write it off. Yet the new app that received the most buzz at South by Southwest (SXSW) this year just gained a new competitor: Facebook. There ...More

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