Thursday, June 28, 2012

Around The Net

  • Engagement Rises For Tweets Under 100 Characters M&M Global

    Tweets containing less than 100 characters receive 17% higher engagement than longer tweets, according to new research from Buddy Media. In analysing user engagement with approximately 320 Twitter handles of some of the world's biggest brands, the social enterprise company found that keeping things short and sweet led to more replies and retweets from followers. The research also showed that the use of hashtags can be problematic. Although tweets with hashtags receive twice the levels of engagement than those without, tweets with two or more hashtags lead to a 17% drop in engagement. ...Read the whole story

Status Update: How Teens Are Spending Their Summer Vacations

Now that school's out for summer-if not technically out for forever, as noted American philosopher Vincent Damon Furnier (a.k.a. Alice Cooper) once opined-it's worthwhile to consider the media consumption habits of teens during the dog days ...More