Facebook Wants GM Back by Erik Sass

After its high-profile dumping in May, Facebook wants to win back GM as an advertiser, according to the Wall Street Journal, which reports that Facebook global sales boss Carolyn Everson met with GM marketing chief Joel Ewanick in Cannes last month to present the social network's case. Everson reportedly told Ewanick that Facebook is willing to help GM with "better data" for measuring ROI on its social media investments, going some distance to meeting GM's original demands, but GM is said to still be skeptical. ...Read the whole story

  • Suit Alleges Interpublic Exited Facebook $381.1 Million Richer, Claims Most Of It by Joe Mandese

    Early Facebook investor Interpublic sold the remainder of its shares in the social network for nearly $250 million when it went public May 18th, according to a lawsuit filed by a disgruntled former Interpublic executive claiming he is entitled to be paid for his role in convincing the agency holding company to invest in the company. Interpublic denied the allegation and said it has not sold any of its remaining stake since Facebook went public. ...Read the whole story

  • sports NASCAR, Partners, Back Troops Online And Off by Karl Greenberg

    Stock-car racing organization NASCAR is rolling toward Independence Day and the two big races during the holiday weekend with a cause-marketing program, "NASCAR Unites - An American Salute, it launched on Memorial Day. ...Read the whole story

  • Ask.com Acquires nRelate, Capitalizes On Content Creation by Laurie Sullivan

    Ask.com will announce Monday the acquisition of nRelate, an early-stage content discovery company, to further its content marketing and recommendations strategy. The deal lays the foundation for new search-based monetization tools for publishers. ...Read the whole story

  • packaged goods Gain Goes For Odor Ardor by Aaron Baar

    Scent can be a powerful motivator, evoking memories and emotions in people in ways other senses and tools can't. With that in mind, P&G's Gain laundry detergent is launching a tongue-in-cheek digital campaign to match people with their perfect scent. ...Read the whole story

Join the 1% On Twitter With Twitterich by Amy Corr

The average Twitter user has maybe a few hundred followers. Active, informative users might have thousands. Then there are celebrity Twitter users, who easily rack up millions of followers. Ever wonder how it would feel knowing that millions of followers are anxiously waiting to read your next tweet? You have a chance at hitting the Twitter lottery and amassing one million Twitter followers. The Martin Agency launched Twitterich on Friday as a social experiment. The company will give away a million followers to a randomly chosen follower, once (if?) it reaches the one-million mark. ...More

  • Agencies Mistake Social Apps For Television Spots by Max Kalehoff

    I had breakfast last week with my friend Stan Joosten, who works in digital marketing innovation at P&G. We were talking about the role of social Internet apps in brand-building, and how to expand them from tactical tools to long-term strategic platforms. One of the barriers to this happening is a common mode of thinking in the agencies that help handle app development. ...More

  • Social Is Good Medicine For Healthcare Marketers by Reggie Bradford

    When consumers think of healthcare, unfortunately what probably comes to mind more often than not is: lack of access, frustration, long waits for test results, and a general vagueness and ambiguity about one's own healthcare information. For an industry that is so vital and deals in a subject of paramount importance in every consumer's life, that's a shame. It's even more of a shame when you consider how unnecessary that obfuscated information flow is. The technology exists to make communication and personalization more feasible than ever. Healthcare providers and institutions should be in a rush to embrace it, not just ...More