Votigo Bows Social Marketing Suite by Erik Sass

"Software-as-a-service" (SaaS) is playing an increasingly important role in social media marketing, and I'm not just saying that because the acronym resembles my last name, although that does help endear it to me. SaaS is important because it will help small and mid-sized advertisers to adopt social and mobile media marketing, which in turn will contribute to revenue growth, especially from local ad dollars. ...Read the whole story

  • beverages Sprite Launches Global 'Camo' Campaign by Karlene Lukovitz

    Sprite is rolling out a new global campaign that uses a visual camouflage metaphor to convey that the soft drink brand is a way for teens to express their "true selves." The 60- and 30-second spots, from BBH New York and BBH Shanghai, were shot in Prague. ...Read the whole story

  • Interactive One, Lee Moss Partner For News, Social Media by Erik Sass

    Interactive One, which targets African-Americans with entertainment and news content via a number of platforms, has formed an exclusive partnership with Lee Moss Media, which owns BlackNews.com and HBCUConnect.com, an online community for students and alumni of historically black colleges. ...Read the whole story

  • search PM Digital Acquires Zeta Interactive Assets by Laurie Sullivan

    Search agency PM Digital has obtained the digital services assets of Zeta Interactive to support a suite of multichannel marketing services, such as mobile, social, Web development, analytics, email, and search engine marketing. ...Read the whole story

  • Bitly Lands $15 Mil For Expansion by Mark Walsh

    Link-shortening service Bitly raised $15 million in new funding led by Vinod Khosla at Khosla Ventures. The company said it will use the additional capital to hire staff and expand its social Web products. Bitly launched a revamped Web site in May with the aim of becoming a broader social bookmarking hub. ...Read the whole story

Is Experimentation Innovation? by David Berkowitz

Are experimentation and innovation one and the same? The two words were initially used interchangeably during MediaPost's recent Brand Marketers Summit, until some panelists sorted it out. For many marketers, one isn't innovating until they're trying something new. Trying something new is the essence of experimentation. Innovating and experimenting feel like they have a lot in common. Yet experimenting doesn't just mean doing something new. ...More

  • SoLoMo Needs A Curator by Steve Smith

    Forget about the populist principles of it all for second. User-generated media, like all of us, needs a good editor and a well-defined path in order to render truly valuable material. ...More

  • Social Networks and Blogs Provide Excellent Research Platform by Jack Loechner

    According to NMIncites, social networks and blogs In the U.S reach nearly 80% of active U.S. Internet users and represent the majority of Americans' time online. The value of the time consumers spend online and on social networks and blogs continues to grow. 60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. ...More

  • UNIQLO Promotes Dry Mesh T-Shirts With Pinterest by Amy Corr

    Ever find yourself viewing pictures on Pinterest and realize you're in something of a trance-like state, zoning out while you scroll? It happens more often than you think. UNIQLO and Firstborn came up with a campaign that simultaneously promoted a product, something not typically seen on Pinterest, and rustled users from their viewing rut. ...More