The Social Graf
The inability to measure return on investment is the biggest problem facing social media advertising campaigns, according to marketing and advertising executives surveyed by an independent research firm on behalf … Read the whole story
AdRoll just raised $15 million from some top-tier investors, including Foundation Capital, Merus Capital and Accel Partners. AdRoll plans to invest in increasing real-time … Read the whole story
According to a survey conducted by Capgemini of 16,000 shoppers around the globe, consumers expect the traditional model of brick-and-mortar stores carrying inventory to … Read the whole story
Oracle has acquired social media marketing startup Involver as it continues to expand its presence in the market for social media services. It marks … Read the whole story
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I love numbers. I love statistics. I love any and all benchmarks for online video. Digital advertising is a business that's differentiated by its … Read the whole story
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The line that stood out to me in Tuesday's New York Times write-up of NBC's Olympics deal with Facebook was actually the sentence that … Read the whole story
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According to Burst Media, with 2012 social media spending at an estimated $4.8 billion (BIA/Kelsey), brands are looking for new ways to capture the … Read the whole story
