NBC Taps Twitter as "Official Narrator" for Olympics by Erik Sass

In a move which might be described as a foregone conclusion, NBC has tapped Twitter to be, well, Twitter for the Olympic games in London. That is, NBC is making Twitter the "official narrator" for the games, according to the Wall Street Journal, which includes tracking Olympics-related tweets and putting the spotlight on tweets from athletes, sports reporters, and of course a multitude of loyal fans around the world. ...Read the whole story

Setting The Record Straight: 5 Common Misconceptions About Instagram by Vicky Hastings

With the ability to take great pictures on their phones, travelers are sharing vacation photos with their personal networks more than ever. Instagram, the popular mobile app, enables users to manipulate photos with filters and then post, like and comment on other's pictures. It's an application with great potential for travel brands because it's used extensively by bloggers, and consumers are catching Instagram fever, too. If you haven't considered Instagram for your brand, it's time you did. ...More