Tuesday, July 24, 2012

Around The Net

  • Buyers Connect With Businesses Via Social Media Computer Business Review

    Research by digital communications agency, The Group, reveals that audiences are increasingly connecting with UK businesses on social media networks. The study which looks into how Britain uses social media shows that LinkedIn has become the most popular social media channel for FTSE 100 companies. Nearly 90 organisations are actively using accounts to connect with 1.9 million people on the site. Between December 2011 and June 2012 the number of users on LinkedIn connecting with FTSE 100 companies grew by 35% resulting in two users per second connecting with FTSE 100 companies on LinkedIn. ...Read the whole story

  • Local Social Net Nextdoor Nabs $18MBloomberg

    Nextdoor, a social network for neighborhoods, has raised $18.6 million -- from Benchmark Capital, DAG Ventures, Greylock Partners and Shasta Ventures, among other investors -- at a reported valuation of more than $100 million. Since Nextdoor opened to the public last fall, the site has grown to more than 3,600 neighborhoods in the U.S., roughly doubling in size every three months, Nirav Tolia, Nextdoor co-founder and CEO tells Bloomberg. Currently, connecting users based on geographical proximity is not one of Facebook’s strong suites -- a fact that Nextdoor is obviously trying to exploit.  ...Read the whole story

The Dilemma Of Perishable Content In Social

The average content posting by an advertiser on a Facebook page has a shelf life of about 18 hours, according to a recent analysis led by Colin Sutton, U.S. director of of OMD Word. Sutton's team ...More

  • Trusting The Brand Enough To Click On The Search Link

    With so much information being uploaded or available on the Web, trust becomes a more powerful filter for sifting through the data. Consumers must trust a brand and its ads before consumers will click on the ...More

  • Is This The Murderer's Motive?

    I woke up yesterday morning to a report from NY1 that it could take months before we learn the motive of the Aurora, Colo. murderer. Then I arrived at the office, logged into Facebook, and saw ...More