The Dilemma Of Perishable Content In Social

The average content posting by an advertiser on a Facebook page has a shelf life of about 18 hours, according to a recent analysis led by Colin Sutton, U.S. director of of OMD Word. Sutton's team defined shelf life as the length of time that users provide feedback after content is posted, and it was less for Facebook than other social media platforms. So how can marketers create greater presence and longer content shelf life in social channels? Here are a few ideas to get the ball rolling. ...More

  • Trusting The Brand Enough To Click On The Search Link

    With so much information being uploaded or available on the Web, trust becomes a more powerful filter for sifting through the data. Consumers must trust a brand and its ads before consumers will click on the link, watch a video, or make an online purchase. The findings are apparent in The Trust Factor study recently released by About.com. ...More

  • Is This The Murderer's Motive?

    I woke up yesterday morning to a report from NY1 that it could take months before we learn the motive of the Aurora, Colo. murderer. Then I arrived at the office, logged into Facebook, and saw that youthful face with the shock of flaming red hair all over my feed. Could that be his motive? ...More