The Anti-Social Olympics

Restricting athletes from tweeting in the third person or asking attendees not to share images on Facebook or videos on YouTube seems downright anti-social -- especially if the IOC or LOCOG start issuing cease-and-desist orders for personal posts. ...More

  • Teens Viewpoint on Digital Lives

    Nine out of ten 13- to 17-year-olds have used some form of social media. Three out of four teenagers currently have a profile on a social networking site, and one in five has a current Twitter account. 68% of all teens say Facebook is their main social networking site, compared to 6% for Twitter, 1% for GooglePlus, and 1% for MySpace. ...More

  • Be Funny, Sexy, Controversial: Tips for Social Video for Olympics & Beyond

    I tried to be stoic. I tried to be jaded. I was sure I wouldn't shed a single tear. But P&G won. I cried when I finally watched this P&G "Best Job in the World" spot for the Olympic Games. I'm not the only one; the ad has racked up more than 12 million views across video sites, according to social video platform Unruly Media. P&G is also the top Olympics brand so far in terms of social video reach, the company said. ...More