• Duracell Powermat Targets 'Powerlessness'

    In the new mobile age, power is a hot commodity. In a new marketing campaign showcasing its "24-hour" battery solution, Duracell Powermat shows off how a man can keep his phone fully charged throughout the day (with a bit of celebrity mixed in). ...Read the whole story

  • AT&T Showcases Athletes' Digital Lives

    AT&T is launching a campaign to bring several of these stories to life via short films and its social networking channels. The effort, called "My Journey," will feature 30-second teasers during the primetime broadcasts of the Games, but the stories will live online. ...Read the whole story

  • For Debut, Lexus LS Poses With Celebrity Couples

    Toyota's luxury division is kicking the chocks from under the LS' wheels at an invitation-only event in San Francisco, featuring celebrity couples and a photo exhibition in which they are shown with the new vehicle. ...Read the whole story

  • Team USA Sponsor Chobani Celebrates Communal Pride

    "Proudly With You" tells the story of how the cooperative efforts of employees, farmers and the local community enabled Chobani's remarkably rapid success --success that has now enabled the company to support Team USA as its official yogurt sponsor. ...Read the whole story

Socially Acceptable Leads Facebook To Sponsored Ads

Sponsored Results could become the newest advertising offering in Facebook's search box, where ads appear alongside organic results linked to specific pages or places on the social network. Reports suggest that testing on these cost-per-click ads began last week. No doubt social data will also play a role in the type of ads that serve up. ...More