Friday, July 27, 2012
  • Duracell Powermat Targets 'Powerlessness'

    In the new mobile age, power is a hot commodity. In a new marketing campaign showcasing its "24-hour" battery solution, Duracell Powermat shows off how a man can keep his phone fully charged throughout the day (with a bit of celebrity mixed in). ...Read the whole story

  • AT&T Showcases Athletes' Digital Lives

    AT&T is launching a campaign to bring several of these stories to life via short films and its social networking channels. The effort, called "My Journey," will feature 30-second teasers during the primetime broadcasts of the Games, but the stories will live online. ...Read the whole story

  • For Debut, Lexus LS Poses With Celebrity Couples

    Toyota's luxury division is kicking the chocks from under the LS' wheels at an invitation-only event in San Francisco, featuring celebrity couples and a photo exhibition in which they are shown with the new vehicle. ...Read the whole story

  • Team USA Sponsor Chobani Celebrates Communal Pride

    "Proudly With You" tells the story of how the cooperative efforts of employees, farmers and the local community enabled Chobani's remarkably rapid success --success that has now enabled the company to support Team USA as its official yogurt sponsor. ...Read the whole story

    Around The Net

    • Twitter UK Seeks 'Partnerships Entertainment' Exec The Telegraph

      Rumour has it Twitter is working with Hollywood producers to launch original TV shows on the site. Concurrently Twitter UK, which is gradually growing its headcount, isadvertising for a 'UK partnerships Entertainment' executive. In the job description Twitter says it wants someone who has "superb partner management skills, proven evangelism chops and an aptitude for driving innovation and facilitating change". As usual, Twitter won't comment. ...Read the whole story

    • Stamped Makes Pinterest-Like PivotBusiness Insider

      Stamped -- which was originally designed to make small business reviews more social -- has relaunched as a platform for users could keep track of favorite things, from restaurants to books, movies and music. “It should be more like Pinterest and less like Yelp, they determined,” writes Business Insider, referring to the thought process of Stamped’s founding team of ex-Google developers. Now, a number of A-list investors are supporting Stamped's new vision, including Ryan Seacrest, Ellen DeGeneres, Justin Bieber, The New York Times, Columbia Records, Crunchfund, and Eric Schmidt. Despite all that star power, however, Stamped has only raised $3 ... ...Read the whole story

    Socially Acceptable Leads Facebook To Sponsored Ads

    Sponsored Results could become the newest advertising offering in Facebook's search box, where ads appear alongside organic results linked to specific pages or places on the social network. Reports suggest that testing on these cost-per-click ads ...More