Tuesday, July 31, 2012
  • Celebrities Make Phone Cases Fashionable

    This September, Case-Mate, which makes covers for all sorts of electronic devices, will launch an advertising campaign highlighting how matching the right cover for the right occasion is essential in these digital times. ...Read the whole story

  • Google+ Followers Up, Actively Follow Top 100 Brands

    The number of people following the top 100 brands in the Google+ social network rose 54% to 12 million in the past two months. The top 10 brands have more than 9 million followers, accounting for 75% of the Google+ total follower base. ...Read the whole story

  • IAB Pushes For DIY Ad Units, Modules

    Industry insiders believe agencies, brands and publishers need to take steps to create and adopt drag-and-drop display ad units online -- or they risk losing dollars to offline and falling CPM prices. IAB is promoting do-it-yourself ad units to encourage publishers to "de-clutter" Web pages. ...Read the whole story

  • Hearst Taps Sprinklr To Up Social Strategy

    Hearst Digital Media will use Sprinklr's tools to help its media properties -- including 'Elle,' 'Cosmopolitan' and 'House Beautiful' -- post across social networks, as well as review analytics and measure engagement. ...Read the whole story

  • New Ultimat Vodka Video Goes Viral

    The video, part of the brand's "Find Balance, Find Ultimat" campaign, shows a window washer dressed as a businessman flashing signs at office workers from his perch outside their skyscraper windows. ...Read the whole story

    Around The Net

    • Twitter Gives Reporter's Account Back To Him Wall Street Journal

      Twitter Inc. reinstated the account of Guy Adams, a journalist for the Independent newspaper, after he had been kicked off for what Twitter said a violation of its privacy guidelines for publishing the email address of an executive from Comcast Corp.'s NBCUniversal. "Our interest was in protecting our executive, not suspending the user from Twitter," an NBC spokesman said Tuesday. "We didn't initially understand the repercussions of our complaint, but now that we do, we have rescinded it." ...Read the whole story

    • Athletes Rebel Against Social Media Ban Evening Standard

      Dozens of track and field athletes have hit out at Rule 40 - one of a string of strict guidelines set down by organisers to protect the Games from "ambush marketing" and ensure only official sponsors can be named. Athletes who break the rule can be fined, have their accreditation removed and even be disqualified. The online revolt gained traction among the cream of US track and field athletes, who do not receive government grants toward their training and rely on income from sponsors, prize money and part-time jobs. ...Read the whole story

    • Social Vid Startup Viddy Opens APIThe Next Web

      Social video sharing startup Viddy this week announced the availability of its API, which will allow developers to build around the platform and come up with new ways of sharing video. To get developers’ attention, the company is offering them the chance to win $10,000 in exchange for coming up with the best ideas. For Viddy, The Next Web calls the move a “huge leap towards becoming a powerhouse.” That’s because, “an important part of cracking the next level of video innovation" is building on a powerful platform.  ...Read the whole story

    • Twitter Wins Gold For Olympic Ceremony Chatter The Telegraph
    • How Ironic: Twitter Disrupts TV's Cycling Coverage The Guardian
    Ten Comebacks I'd Like To See

    It could be the Olympics, or the fear of another early ending to the Mets' season, or Ben Folds reuniting with the other two guys as they ironically tour again as Ben Folds Five. Whatever the ...More

    • Twitter Boots Journalist Who Posted NBC Exec's Contact Info

      Twitter has long had a reputation for standing up for users' rights. Last year, the company distinguished itself by going to court to challenge a subpoena for information about account holders who appeared to have ties ...More