Boy, it just hasn't been Facebook's summer: a high-profile dumping by General Motors was followed by a busted IPO in May, and its stock continues to sink -- trading at $21.77 at the time of writing, down 43% from the IPO price. Meanwhile, a new eye-tracking study has cast (even more) doubt on Facebook's ability to monetize mobile traffic through advertising. But the most damaging news may come courtesy of a New York-based start-up, Limited Run, which claims that 80% of the clicks on its Facebook ads came from bots. ...
This September, Case-Mate, which makes covers for all sorts of electronic devices, will launch an advertising campaign highlighting how matching the right cover for ... Read the whole story
The number of people following the top 100 brands in the Google+ social network rose 54% to 12 million in the past two months. ... Read the whole story
Industry insiders believe agencies, brands and publishers need to take steps to create and adopt drag-and-drop display ad units online -- or they risk ... Read the whole story
Hearst Digital Media will use Sprinklr's tools to help its media properties -- including 'Elle,' 'Cosmopolitan' and 'House Beautiful' -- post across social networks, ... Read the whole story
The video, part of the brand's "Find Balance, Find Ultimat" campaign, shows a window washer dressed as a businessman flashing signs at office workers ... Read the whole story
It could be the Olympics, or the fear of another early ending to the Mets' season, or Ben Folds reuniting with the other two ... Read the whole story