9 Reasons to Quit Social Media Now by Erik Sass

That may seem like a strange headline for a blog devoted to all things social media-related, but several news stories about social media have finally pushed me over the edge: I have to share my own growing skepticism about social media from a purely personal perspective. Yes, social media represents an amazing advance in communications technology, which has opened whole new worlds of possibility in news, opinion, politics, entertainment, art, and activism -- not to mention marketing and advertising. And no, I don't think anyone is coercing us to use social media, nor do I agree with people who claim ...Read the whole story

  • McDonald's Olympic Ads Fuel Backlash On Twitter by Steve McClellan

    McDonald's is spending $150 million by some accounts on exclusive worldwide sponsorship rights for the retail food services category at the London Olympics. But according to MediaCom analysis, that investment is fueling a lot of negative sentiment on Twitter. ...Read the whole story

  • packaged goods Scott Pitches Value With Incentive Program by Karl Greenberg

    The Scott brand of paper products has launched a new loyalty program called "Scott Shared Values" whose goal is both to shake up the category and win consumers over to the brand. The effort, targeting mothers ages 25 to 42, comprises TV and digital ads, and social media. ...Read the whole story

  • retail Sorel Launches 'Dirty' Campaign by Tanya Irwin

    Premium boot brand Sorel is encouraging consumers to "Get your boots dirty" via a new campaign which includes video, print and social media. ...Read the whole story

search How To Override Google's Ripple Limits by Laurie Sullivan

Google+ Ripples now appears in real-time, but Andrew Devine, Covario senior search engine optimization (SEO) strategist, believes the tool falls short when it comes to analyzing social data. The search marketing agency will release a white paper Wednesday authored by Devine highlighting the limitations. Ripples, an interactive graph, shows who publicly shared a post or URL, comments made, and timeline of the shares, as well as statistics on the URL. ...More