That may seem like a strange headline for a blog devoted to all things social media-related, but several news stories about social media have finally pushed me over the edge: … Read the whole story
McDonald's is spending $150 million by some accounts on exclusive worldwide sponsorship rights for the retail food services category at the London Olympics. But … Read the whole story
The Scott brand of paper products has launched a new loyalty program called "Scott Shared Values" whose goal is both to shake up the … Read the whole story
Premium boot brand Sorel is encouraging consumers to "Get your boots dirty" via a new campaign which includes video, print and social media. Read the whole story
Google+ Ripples now appears in real-time, but Andrew Devine, Covario senior search engine optimization (SEO) strategist, believes the tool falls short when it comes … Read the whole story