Controversy over a Facebook page mocking aborigines may result in new legislation in Australia's parliament compelling social media sites to remove racist content, Australian newspapers reported this week. The page included images and statements about aborigines which hammered home, in none-too-subtle fashion, racist stereotypes about Australia's first inhabitants. In the ensuing popular outcry, Facebook at first refused to remove the page, citing the need to protect free speech, then took the page down briefly, but later allowed it be reposted as "controversial humor." ...Read the whole story
The Marketer's Guide to Multichannel Campaign Management suggests brands must move away from running campaigns individually and toward the integration of many campaigns, such as email, social, search, voice, and video. ...Read the whole story
Facebook, once the industry darling, is now receiving close scrutiny and somewhat negative sentiment. Starting in the weeks leading up to the IPO, continuing with questions about mobile monetization, and through the recent announcement about the nearly 9% of problem accounts, Facebook seems to be facing a growing bandwagon of ill will. ...More
The rise of social media has forever altered the way people and businesses communicate. The explosion of social has been tremendous, as Facebook closes in on one billion consumers and Twitter approaches 200 million, not to mention emerging platforms like Google+, Instagram and Pinterest. ...More
News Flash: Facebook marketing works! Just ask Marc Pritchard, Procter & Gamble's global brand building officer (love the title!), who just told a rival publication that Facebook (and Yahoo) were "fundamental" in an interview about the company's ubiquitous "Thank You, Mom" Olympic campaign. ...More