Dr. Content, Or How I Learned to Stop Worrying And Love The Facebook

Facebook, once the industry darling, is now receiving close scrutiny and somewhat negative sentiment. Starting in the weeks leading up to the IPO, continuing with questions about mobile monetization, and through the recent announcement about the nearly 9% of problem accounts, Facebook seems to be facing a growing bandwagon of ill will. ...More

  • Is Social A Marketing Tool Or A CRM Tool?

    The rise of social media has forever altered the way people and businesses communicate. The explosion of social has been tremendous, as Facebook closes in on one billion consumers and Twitter approaches 200 million, not to mention emerging platforms like Google+, Instagram and Pinterest. ...More

  • Procter & Gamble's Pritchard 'Likes' Facebook! (And Knows a Great Idea When He Sees One)

    News Flash: Facebook marketing works! Just ask Marc Pritchard, Procter & Gamble's global brand building officer (love the title!), who just told a rival publication that Facebook (and Yahoo) were "fundamental" in an interview about the company's ubiquitous "Thank You, Mom" Olympic campaign. ...More