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• automotive Roger Federer Touts Mercedes-Benz GL-Class by Karl Greenberg

  Before hitting the airwaves during U.S. Open coverage on CBS on Aug. 27, the company has been leveraging the relationship for months on its own and Federer's Facebook pages, (facebook.com/MercedesBenz and facebook.com/federer, respectively.) ...Read the whole story

• Olympics Earns More Social Buzz Than Biggest TV Events by Wayne Friedman

  NBC says the London Olympics telecasts were more social than the 2012 Super Bowl, 2012 Grammys, 2012 Oscars, 2012 Golden Globes, and all seven games of the 2011 World Series combined. It pulled in 36 million people versus 32.7 million. ...Read the whole story

• food Lunchables Teams Online Prizes, Mall Game Kiosks by Karlene Lukovitz

  Kraft Foods' Lunchables has launched an integrated "Never Be Bored Again" campaign that includes multiple kid-oriented elements, including an instant-win game, free game kiosks in malls in key markets, and a cause-related component. ...Read the whole story

• apparel Calvin Klein Shifts To Digital For Bra Launch by Sarah Mahoney

  The black-and-white video, shot by Steven Klein, is expected to get 575 million impressions, and will begin appearing on YouTube next month. (The company intends to break it on its social media sites before then.) ...Read the whole story

Share And Share, But Not Alike by Jack Loechner

According to the e-tailing group and MyBuys, in a joint online survey, consumers are more comfortable sharing data with retailers than they are with social networks, especially if it enhances the shopping experience. The majority of survey respondents (55%) responded that they are "mostly willing" to provide shopping preferences to trusted retailers in exchange for an enhanced shopping experience. ...More

• Can Female Programmers Crack The Creepiness Of Friend Finder App? by Steve Smith

  It is an interesting and always contested proposition that gender bias gets built into some media and technology. And it begs the question -- can female programmers better address the privacy squishiness in some LBS apps? ...More

• Who Came in First in the Olympic Games of Social Marketing? A Recap by Rob Jewell

  Since the summer of 2008 there has been explosive growth across the entire social media landscape with Facebook growing from approximately 100 million users in 2008 to more than 900 million in 2012 and Twitter growing from 6 million to 140 million in that same period. ...More