Monday, August 20, 2012
  • Nissan's Pathfinder: Something To Laugh About

    The 12-hour "Improv-tastic Road Trip," starting at 8 a.m. on Aug. 20, involves the performers taking online suggestions, then immediately writing and performing personalized videos as fast as they can turn them around and post them online. ...Read the whole story

  • The IRC Goes Social With Hyper Island And Gyro

    The program brings 450 students to a training facility, Hyper Island, to receive a four-day assignment: come up with a campaign that will raise awareness, support and donations for the IRC's work stopping domestic violence in developing countries. ...Read the whole story

Around The Net

  • Malibu Style: GM Teams WIth Living Social, Time Warner Adweek

    GM has forged a unique multiplatform alliance with fashion designer Isaac Mizrahi, the daily deals brand LivingSocial and media giant Time Warner. Mizrahi conceived a new line, Malibu Style, inspired by the 2013 Chevy Malibu, targeting women 25-45. Fifty videos, starring Mizrahi, will be streamed across Facebook and TW-owned sites. Both the line and the car will be promoted. Carat brokered the deal.   ...Read the whole story

Using The Interest Graph To Target Social Ads To Gen Y

Demographic profiles have long been used by marketers to segment their audience and enable them to target offers to people who are more likely to be receptive than the general population. For example, a marketer for ...More

  • What If We Got This Whole Facebook Thing Wrong?

    There are times when I'm sure we've gotten this Facebook thing -- and maybe this social media thing -- all wrong. When it comes to the Facebook IPO, yesterday was a day like any other day. ...More

  • Pinning Down The Future Of Pinterest

    Since speculating on the future of Pinterest has become a sport in and of itself, this seems like the appropriate moment to get my 5 best guesses together for the upcoming Social Media Insider Summit, where ...More