Most Parents Like Social Media by Erik Sass

While they share understandable concerns about online predators, bullying, and unwise activities like "sexting," most parents have a mostly positive view of social media's impact on their children's lives, according to a new national survey by Children's Mercy Hospital in Kansas City, MO. ...Read the whole story

  • Gannett Acquires Blinq To Boost Social Marketing by Mark Walsh

    Gannett Co. is acquiring social-media marketing firm Blinq Media to help build out its digital marketing services for brands and agencies. New York-based Blinq develops and executes ad campaigns on Facebook and other social networks. ...Read the whole story

  • Fox, Ad Council Target Texting While Driving by Erik Sass

    Using dramatic scenes from "Glee," Fox and the Ad Council are illustrating the risks of texting while driving to teens nationwide with a new series of PSAs produced in partnership with the National Highway Traffic Safety Administration and all 50 state attorneys general. ...Read the whole story

  • Agencies Don't Pin Pinterest by Mark Walsh

    Pinterest may be the darling of the social media world, but it has not been widely embraced by agencies. A new survey by the Creative Group finds that only 7% of advertising and marketing executives said their firms are using the visual social network for business purposes and 44% have no interest in adopting Pinterest. ...Read the whole story

  • Social Media Users' Age, Gender Impact Site Choices by Laurie Sullivan

    Social's influence on consumers continues to increase, depending on the network. Males seem to flock to tech-oriented sites, and females prefer more social-oriented sites. Marketers looking to target brand messages should note that age and sex, when accessing social media, is site-specific. ...Read the whole story

Around The Net

search SEOmoz Study: Search Experts Share Salary, Spend Data by Laurie Sullivan

Some 17% of respondents participating in the SEOmoz 2012 survey spend more than $1,000 per month on tools and software. The largest segment -- at 17.5% -- spends $101 to $300 per month, followed by 10.5% at between $301 and $500. ...More

  • Making Sustainability Pinteresting by Jennifer Maxwell-Muir

    Your company's sustainability commitments can be some of the toughest stories to tell. There's often no "hard news," very few reporters actually cover the topic as a dedicated beat and initiatives often take place thousands of miles away, far from the backyards of the average consumer. ...More

  • Natural Language Connects Search And Social by Rob Garner

    For all of the talk about "search and social" as an interdependent concept and discipline, perhaps the most important connective point between the two is the use of shared language. I mention this because many search professionals are not fully leveraging their keyword skills in social areas, and social media marketers are not leveraging search-based keyword tools for social audiences as much as they should. ...More