Wednesday, August 22, 2012
  • Gannett Acquires Blinq To Boost Social Marketing

    Gannett Co. is acquiring social-media marketing firm Blinq Media to help build out its digital marketing services for brands and agencies. New York-based Blinq develops and executes ad campaigns on Facebook and other social networks. ...Read the whole story

  • Fox, Ad Council Target Texting While Driving

    Using dramatic scenes from "Glee," Fox and the Ad Council are illustrating the risks of texting while driving to teens nationwide with a new series of PSAs produced in partnership with the National Highway Traffic Safety Administration and all 50 state attorneys general. ...Read the whole story

  • Agencies Don't Pin Pinterest

    Pinterest may be the darling of the social media world, but it has not been widely embraced by agencies. A new survey by the Creative Group finds that only 7% of advertising and marketing executives said their firms are using the visual social network for business purposes and 44% have no interest in adopting Pinterest. ...Read the whole story

  • Social Media Users' Age, Gender Impact Site Choices

    Social's influence on consumers continues to increase, depending on the network. Males seem to flock to tech-oriented sites, and females prefer more social-oriented sites. Marketers looking to target brand messages should note that age and sex, when accessing social media, is site-specific. ...Read the whole story

  • Kohl's Sweetens BTS With Contests, Pinterest

    In an effort to make back-to-school shopping more engaging, Kohl's says it has introduced a "Shop It to Win It" sweepstakes, running through Sept. 3, offering game pieces each time shoppers spend at least $25 in a store, online, or via mobile. Prizes include gift cards, merchandise and a $5,000 grand prize. Other changes from the budget retailer include adding a "like" option to its Facebook Flash Sales, which allows people to vote on items they'd most like to see reduced, as well as Pinterest boards highlighting different brands, trends and styles. It's also launched a separate "Your closet, your ... ...Read the whole story

Around The Net

  • Online Retailer: Facebook Fans May Be Worth More Red Rocket Media

    Online entertainment retailer Play.com has looked into quantifying the advantages that Facebook marketing can offer, with many of the current estimates on the monetary value of fans being woolly or wildly varying. Now, the retailer has found that Facebook fans could be spending up to 24% more in direct sales than non-fans. For Play.com itself, this equated to around GBP2 million worth of extra sales in 2011 which can be solely attributed to Facebook fans. ...Read the whole story

SEOmoz Study: Search Experts Share Salary, Spend Data

Some 17% of respondents participating in the SEOmoz 2012 survey spend more than $1,000 per month on tools and software. The largest segment -- at 17.5% -- spends $101 to $300 per month, followed by 10.5% ...More

  • Making Sustainability Pinteresting

    Your company's sustainability commitments can be some of the toughest stories to tell. There's often no "hard news," very few reporters actually cover the topic as a dedicated beat and initiatives often take place thousands of ...More

  • Natural Language Connects Search And Social

    For all of the talk about "search and social" as an interdependent concept and discipline, perhaps the most important connective point between the two is the use of shared language. I mention this because many search ...More