• Mercedes-Benz Launches Campaign For Mbrace2

    Mercedes-Benz USA on Monday launched a new campaign to promote its mbrace2 telematics platform. The campaign centers on a 30-second spot, "All From One Place," that will break during the 2012 US Open, of which Mercedes is a presenting sponsor. ...Read the whole story

Are You Compromising Your Social Media Program? Common Travel Brand Mistakes

Social media has given consumers a more intimate and direct opportunity to engage with your travel brand, but users' expectations of your offerings and service levels are now higher than ever. And, as many hotels, attractions and destinations hurry to catch up with new communication platforms, they're making costly social media blunders and missing the opportunity to impact lifelong brand affinity and purchase behavior. ...More

  • Your Facebook Newsfeed, On a Big Screen, In 3D

    Technological advancement or sign of the apocalypse? LG Electronics, a big proponent of content viewing in 3D, created an experimental platform in which users could view their Facebook Newsfeeds on 3D screens. This begs the question: Is 3D becoming ubiquitous? ...More