Monday, August 27, 2012
  • Mercedes-Benz Launches Campaign For Mbrace2

    Mercedes-Benz USA on Monday launched a new campaign to promote its mbrace2 telematics platform. The campaign centers on a 30-second spot, "All From One Place," that will break during the 2012 US Open, of which Mercedes is a presenting sponsor. ...Read the whole story

    Around The Net

    • How Social Fits Into SearchMicrosoft Search Blog

      For Bing in the U.S., search fits into social through Facebook, and now Quora, the latest integration to Bing's sidebar. Answers to questions from top contributors in the social network Quora serve up in the right rail sidebar on Bing. Hover over a person's name and a pop-up appears showing the answers shared about a specific topic. ...Read the whole story

    • How Do You Solve A Problem Like Measuring Facebook Impressions?Advertising Age

      In an effort to sway big ad spenders to spend their hefty ad dollars on Facebook, the social network’s measurement teams is determining the value of paid and earned Facebook impressions in a language media buyers speak well: GRPs. "We're still trying to figure out how to measure (experiences) in silos, and the more media consumption disperses across channels, it's going to become an increasingly big problem for advertisers," said Brad Smallwood, Facebook’s head of measurement and insights. ...Read the whole story

    Are You Compromising Your Social Media Program? Common Travel Brand Mistakes

    Social media has given consumers a more intimate and direct opportunity to engage with your travel brand, but users' expectations of your offerings and service levels are now higher than ever. And, as many hotels, attractions ...More

    • Your Facebook Newsfeed, On a Big Screen, In 3D

      Technological advancement or sign of the apocalypse? LG Electronics, a big proponent of content viewing in 3D, created an experimental platform in which users could view their Facebook Newsfeeds on 3D screens. This begs the question: ...More