• New Twitter Program Gives Brands Key Analytics, Data

    Twitter has introduced a program to certify tools of third-party vendors looking to help brands better understand what users think. The certification program supports three categories: analytics, data reseller and engagement. ...Read the whole story

  • Facebook Must Improve Site Search To Stay Competitive

    Advertising industry insiders and analysts anticipate that on-site search will become one of the next services Facebook rolls out. With search ads now part of the social network's offering, the next step to ad targeting points to better search functions that link intent. ...Read the whole story

  • Honeywell Promo Enlists Pets

    Honeywell has launched a Twitter-based photo contest aimed at pet owners. The makers of fans and air purifiers are asking consumers to submit a photo of their pet using its favorite gadget. ...Read the whole story

  • Rival Social Apps Chip At Facebook's Dominance

    A new study by Distimo finds that social networking apps have grown much faster than any other category in the last two years. U.S. downloads of social apps on the iPhone have surged 193% in that period compared to 43% for top 100 most popular apps overall. ...Read the whole story

  • Wheat Thins Fans Check In From Roller Coasters

    Kraft Foods' Wheat Thins has partnered with Six Flags on a unique, social media/experiential Labor Day promotion designed to reward thrill-seekers while introducing them to the brand's newest, boldest varieties, Spicy Buffalo and Zesty Salsa. ...Read the whole story

  • Kia Brings The Hamsters Back For Soul

    The quirky cricetidae are back in a new campaign that is also the first to have the hamsters interacting with people, as the rollicking rodents bring electronic dance music, and, of course, the Soul, which rises through the floor in a dazzle of laser light. ...Read the whole story

Around The Net

Magnetic Marketing In Social Media Pushes Past Traditional Push-Pull Advertising

From the days of "Mad Men" up through the beginning of the 21st Century, the marketing paradigms of 'push and pull' existed in the supply chain management as the exchange of a product between two parties. On the supply side, the brand traditionally 'pushed' the message out to the consumer, while on the market side, those same consumers 'pulled' the goods or information when they have a need. If TV, Newspapers and Billboards are Push Marketing - and Web 2.0 and user-generated content produces Pull Marketing, what's prompting 'Magnetic Marketing?' Magnetic marketing is when the consumer and brand are drawn ...More

  • Bring On The Social Media Impression

    The uncertainty about the future of Facebook has a lot to do with the uncertainty about its metrics.  If “social” -- the mentions of brands and recommendations from friends and companies --  is indeed the future of the online advertising business, it is about time we come up with media-like standard metrics to plan and evaluate social advertising.  Although there’s no shortage of measurement companies in social media, such standards are yet to emerge.  The increased curiosity of marketers about social networking gave birth to hundreds of "listening" research vendors that perfected the art of monitoring discussion volumes and delivering ...More

  • A Meditation On Guitars, DVD Players, And Multi-Use Devices

    This isn't so much a column, I suppose, as it is a meditation. It's the kind of column -- er, meditation ---that I write when I've been spending the week on Cape Cod, alone with my daughter, strolling out at low tide against a limitless sky, and, where the only tweeting is coming from actual, physical birds. ...More

  • 'Pretty Little Liars' Bets On Social For Web Series; Video Views, Mentions Rise

    Disney-ABC has been an online video leader since back in 2005 when it struck the first network deal with iTunes. Since then, ABC has continued to innovate with its video player, and has also won awards for the user experience, so I always pay extra attention to its online video initiatives. Just this week, ABC Family launched a weekly Web series for its hit show "Pretty Little Liars," and the first episode logged more than 250,000 views in less than 24 hours, the network said. ...More