Thursday, August 30, 2012
  • New Twitter Program Gives Brands Key Analytics, Data

    Twitter has introduced a program to certify tools of third-party vendors looking to help brands better understand what users think. The certification program supports three categories: analytics, data reseller and engagement. ...Read the whole story

  • Facebook Must Improve Site Search To Stay Competitive

    Advertising industry insiders and analysts anticipate that on-site search will become one of the next services Facebook rolls out. With search ads now part of the social network's offering, the next step to ad targeting points to better search functions that link intent. ...Read the whole story

  • Honeywell Promo Enlists Pets

    Honeywell has launched a Twitter-based photo contest aimed at pet owners. The makers of fans and air purifiers are asking consumers to submit a photo of their pet using its favorite gadget. ...Read the whole story

  • Rival Social Apps Chip At Facebook's Dominance

    A new study by Distimo finds that social networking apps have grown much faster than any other category in the last two years. U.S. downloads of social apps on the iPhone have surged 193% in that period compared to 43% for top 100 most popular apps overall. ...Read the whole story

  • Wheat Thins Fans Check In From Roller Coasters

    Kraft Foods' Wheat Thins has partnered with Six Flags on a unique, social media/experiential Labor Day promotion designed to reward thrill-seekers while introducing them to the brand's newest, boldest varieties, Spicy Buffalo and Zesty Salsa. ...Read the whole story

  • Kia Brings The Hamsters Back For Soul

    The quirky cricetidae are back in a new campaign that is also the first to have the hamsters interacting with people, as the rollicking rodents bring electronic dance music, and, of course, the Soul, which rises through the floor in a dazzle of laser light. ...Read the whole story

Around The Net

  • Obama Q&A Blows Up RedditThe Washington Post

    Reddit is the talk of the Technorati, today, after hosting a surprise question-and-answer session between President Obama and its online community. The only downside is that the Condé Nast-owned social media service experienced some outages in the wake of the Q&A -- but a Web site could have worse problems. “Obama is certainly no stranger to social media,” The Washington Post notes. “Last year, the president hosted a Twitter town hall, a LinkedIn townhall, and also answered Facebook users’ questions.”  ...Read the whole story

Magnetic Marketing In Social Media Pushes Past Traditional Push-Pull Advertising

From the days of "Mad Men" up through the beginning of the 21st Century, the marketing paradigms of 'push and pull' existed in the supply chain management as the exchange of a product between two parties. ...More