The Social Graf
Social media has a bigger impact on the political views of Democratic voters than Republicans, according to a poll of 1,407 U.S. adults conducted by the Pew Research Center's Internet … Read the whole story
The new campaign, created by Sprint and its Team Sprint agency (Digitas and Leo Burnett), features a television commercial, print advertisements, social media outreach, … Read the whole story
The Heisman Trust, Nissan, and ESPN created the Heisman House last year as an experiential program at NCAA football games venues to promote the … Read the whole story
A new study says social media "disproportionately impacts the viewing behaviors of younger consumers," according to Horowitz Associates. The study says 24% of 18- … Read the whole story
Under Armour is launching its largest-ever campaign directed at women, including its first female-specific TV ads. The effort, "No Matter What, Sweat Every Day. … Read the whole story
Led by uber brands like Coke, Apple and Google, beverage, technology and restaurant brands are dominating social media conversations, according to a new monthly … Read the whole story
- COMMENTARY
Social channels provide marketers a wonderful virtual duck blind where they can actually see the reactions to their campaigns and use not just feedback, … Read the whole story
- COMMENTARY
I hate politics. Politics is like your underwear -- I know you have them on, but I really don't want to see them. This … Read the whole story
