Democrats More Influenced By Social Media by Erik Sass

Social media has a bigger impact on the political views of Democratic voters than Republicans, according to a poll of 1,407 U.S. adults conducted by the Pew Research Center's Internet & American Life Project in January and February of this year -- although social media's impact on both groups is "modest," according to Pew project director Lee Rainie. ...Read the whole story

  • telecom Sprint: Sharing Is Not The Solution by Aaron Baar

    The new campaign, created by Sprint and its Team Sprint agency (Digitas and Leo Burnett), features a television commercial, print advertisements, social media outreach, online digital banners and retail integration. ...Read the whole story

  • automotive Nissan Re-Boots The Heisman House In Dallas by Karl Greenberg

    The Heisman Trust, Nissan, and ESPN created the Heisman House last year as an experiential program at NCAA football games venues to promote the icon and also get the word out about the lesser-known Heisman Trophy Trust. ...Read the whole story

  • For 18-34s, Social Media Can Jump-Start TV Viewing by Wayne Friedman

    A new study says social media "disproportionately impacts the viewing behaviors of younger consumers," according to Horowitz Associates. The study says 24% of 18- to-34-year-old adults and 30% of 15- to-17-year-olds have started watching a show on TV because of something they saw online or through social media. ...Read the whole story

  • apparel Under Armour Launches Largest-ever Women's Effort by Karl Greenberg

    Under Armour is launching its largest-ever campaign directed at women, including its first female-specific TV ads. The effort, "No Matter What, Sweat Every Day. I WILL," includes online video spots on YouTube channel that showcase athletes. ...Read the whole story

  • Biggest Brands Dominate Social Impressions by Joe Mandese

    Led by uber brands like Coke, Apple and Google, beverage, technology and restaurant brands are dominating social media conversations, according to a new monthly report tracking the social media "conversations" related to the top 100 consumer brands. The report, a collaboration of media industry economic tracker and forecaster PQ Media and social media audience measurement firm uberVU, found that Coke was the No. 1 brand in social media impressions by a margin of two-to-one over the next-most-mentioned brand, Apple, during the month of July, the first for which data is being reported. ...Read the whole story

Swimming The Social Channel For Better Email by Jim Ducharme

Social channels provide marketers a wonderful virtual duck blind where they can actually see the reactions to their campaigns and use not just feedback, but direct interactions with their target market, to optimize their approach. Social channels will help you gauge what is relevant and effective and will allow subscribers and non-subscribing consumers to inspire you to create even more effective content. ...More

  • Dear Social Media: I Hate Politics by Cory Treffiletti

    I hate politics. Politics is like your underwear -- I know you have them on, but I really don't want to see them. This time of the election cycle, and with the advent of social media, politics and political messaging has become close to unbearable. ...More