Wednesday, September 5, 2012
  • Sprint: Sharing Is Not The Solution

    The new campaign, created by Sprint and its Team Sprint agency (Digitas and Leo Burnett), features a television commercial, print advertisements, social media outreach, online digital banners and retail integration. ...Read the whole story

  • Nissan Re-Boots The Heisman House In Dallas

    The Heisman Trust, Nissan, and ESPN created the Heisman House last year as an experiential program at NCAA football games venues to promote the icon and also get the word out about the lesser-known Heisman Trophy Trust. ...Read the whole story

  • For 18-34s, Social Media Can Jump-Start TV Viewing

    A new study says social media "disproportionately impacts the viewing behaviors of younger consumers," according to Horowitz Associates. The study says 24% of 18- to-34-year-old adults and 30% of 15- to-17-year-olds have started watching a show on TV because of something they saw online or through social media. ...Read the whole story

  • Under Armour Launches Largest-ever Women's Effort

    Under Armour is launching its largest-ever campaign directed at women, including its first female-specific TV ads. The effort, "No Matter What, Sweat Every Day. I WILL," includes online video spots on YouTube channel that showcase athletes. ...Read the whole story

  • Biggest Brands Dominate Social Impressions

    Led by uber brands like Coke, Apple and Google, beverage, technology and restaurant brands are dominating social media conversations, according to a new monthly report tracking the social media "conversations" related to the top 100 consumer brands. The report, a collaboration of media industry economic tracker and forecaster PQ Media and social media audience measurement firm uberVU, found that Coke was the No. 1 brand in social media impressions by a margin of two-to-one over the next-most-mentioned brand, Apple, during the month of July, the first for which data is being reported. ...Read the whole story

Swimming The Social Channel For Better Email

Social channels provide marketers a wonderful virtual duck blind where they can actually see the reactions to their campaigns and use not just feedback, but direct interactions with their target market, to optimize their approach. Social ...More

  • Dear Social Media: I Hate Politics

    I hate politics. Politics is like your underwear -- I know you have them on, but I really don't want to see them. This time of the election cycle, and with the advent of social media, ...More