Social media has a bigger impact on the political views of Democratic voters than Republicans, according to a poll of 1,407 U.S. adults conducted by the Pew Research Center's Internet & American Life Project in January and February of this year -- although social media's impact on both groups is "modest," according to Pew project director Lee Rainie. ...
The new campaign, created by Sprint and its Team Sprint agency (Digitas and Leo Burnett), features a television commercial, print advertisements, social media outreach, ... Read the whole story
The Heisman Trust, Nissan, and ESPN created the Heisman House last year as an experiential program at NCAA football games venues to promote the ... Read the whole story
A new study says social media "disproportionately impacts the viewing behaviors of younger consumers," according to Horowitz Associates. The study says 24% of 18- ... Read the whole story
Under Armour is launching its largest-ever campaign directed at women, including its first female-specific TV ads. The effort, "No Matter What, Sweat Every Day. ... Read the whole story
Led by uber brands like Coke, Apple and Google, beverage, technology and restaurant brands are dominating social media conversations, according to a new monthly ... Read the whole story
Social channels provide marketers a wonderful virtual duck blind where they can actually see the reactions to their campaigns and use not just feedback, ... Read the whole story