Thursday, September 6, 2012
  • Lexus Launches Big Campaign For ES

    Lexus is launching a campaign, via El Segundo, Calif.-based Team One, to introduce the 2013 Lexus ES, it's top seller.The message is that when high-tech and high-style are combined with purpose, the results can be dramatic.The first spot offers mirror image visions of architecture, pedestrians, cyclists, trees and bridges, through through which the 2013 ES drives, slowly being revealed as it rolls through the bifurcated world ...Read the whole story

Around The Net

  • HootSuite Buys SeesmicTechCrunch

    With consolidation in mind, enterprise social media platform HootSuite is buying (another) social media platform Seesmic. “The companies are not disclosing the price, but we have been told it will be based on how well HootSuite manages to convert Seesmic users on to its own product,” TechCrunch reports. Remarkably, “HootSuite and Seesmic were founded around the same time in 2008, though it took a year for Seesmic to move into its social network marketing platform development,” WebProNews writes. “HootSuite focuses heavily on marketing its services to its business clients, which it says includes 79 of the Fortune 100 companies.” Post ... ...Read the whole story

  • What's Next After Facebook For Search Marketers?Seeking Alpha

    For search marketers looking to build campaigns on Facebook, Kyle Spencer offers up some investment tips that provide insight into the direction of the social network. He tells us about Facebook's expansion -- or lack of -- expansion -- into countries other than the U.S., and that (he believes) kids have begun to abandon the site. Spencer points out the importance of the exodus, and how parents tend to follow their kids around the Internet. ...Read the whole story

  • Loyalty Push: Play.com Has Social Media Scheme Red Rocket Media

    The online retailer will reward customers with a new loyalty scheme based on their social media content, reports marketingweek.co.uk. The scheme will see loyal fans offered SuperPoints over all over the retailer's social media platforms, according to retailgazette.co.uk. Points will be rewarded for certain social media behaviours and purchases from the site. The company revealed last month that customers who are fans of their Facebook page on average spend 30% more over the year on the site, than customers who aren't. ...Read the whole story

  • Email is Social Media's Secret WeaponAllThingsD
The Whole Story: A Different Kind Of Social Media

For drinks brands seeking to reach the 21-34 demo when socializing, understanding how the consumer media mix varies by location will be key to crafting successful cross-platform campaigns. ...More