While no one would argue that attracting a billion users in less than a decade is anything less than epic, Facebook's glory days of exponential growth may be ending, as a slowing growth rate in the U.S. appears to be matched by a broader slowdown in global growth as well. ...
"The satisfaction index has gone up across the board," Uma Jha, senior director of mobile services at J.D. Power, tells "Marketing Daily." "Once you ... Read the whole story
Major broadcast TV events continued to get the biggest viewership -- and social media chatter, although the numbers are a fraction of its big-screen ... Read the whole story
Facebook held onto its top ranking in this year's edition of Landor Associates' annual Breakaway Brands Study, which identifies U.S. brands showing sustained brand-strength ... Read the whole story
"EA was looking for a way to really help drive conversion of the new games," Jane McPherson, chief marketing officer of SnapTag maker SpyderLynk, ... Read the whole story
It seems simple. Marketing campaigns designed to work on a brand's Web site don't always produce positive returns on investments in search, social and ... Read the whole story