The Social Graf
While no one would argue that attracting a billion users in less than a decade is anything less than epic, Facebook's glory days of exponential growth may be ending, as … Read the whole story
"The satisfaction index has gone up across the board," Uma Jha, senior director of mobile services at J.D. Power, tells "Marketing Daily." "Once you … Read the whole story
Major broadcast TV events continued to get the biggest viewership -- and social media chatter, although the numbers are a fraction of its big-screen … Read the whole story
Facebook held onto its top ranking in this year's edition of Landor Associates' annual Breakaway Brands Study, which identifies U.S. brands showing sustained brand-strength … Read the whole story
"EA was looking for a way to really help drive conversion of the new games," Jane McPherson, chief marketing officer of SnapTag maker SpyderLynk, … Read the whole story
COMMENTARYIt seems simple. Marketing campaigns designed to work on a brand's Web site don't always produce positive returns on investments in search, social and … Read the whole story
- COMMENTARY
Until I decided that it wasn't necessary to juggle two screens during last night's speech by Bill Clinton at the Democratic National Convention, I … Read the whole story
