Friday, September 7, 2012

Around The Net

  • Invention Platform Quirky Scores $68MPandoDaily

    With participation from Kleiner Perkins and existing investors, Andreessen Horowitz just led a $68 million funding round in Quirky. Who or what is Quirky? Not unlike Kickstarter, it’s a crowdsourced invention platform, which encourages people to come together and see new products through their conception and development stages. “The company, which has raised $97 million to date, says that the funding will be used to expand its platform into a number of verticals, such as Quirky Electronics, Quirky Kitchen, and Quirky Toys,” PandoDaily reports.  ...Read the whole story

  • Pinterst's Big Competition San Francisco Chronicle

    Pinterest gets headlines and has a $1.5 billion valuation, but there's another photo-sharing site, from Brazil, and WeHeartIt was, at one time, nearly five times the size of the better-known site. Founded in 2008 by Brazil native Fabio Giolito, the site had 7.7 million uniques and 460 million pageviews in July 2011. It is growing slowly but steadily. Dealmakers and venture capitalists may be interested and Giolito may be open to the idea. ...Read the whole story

Multivariate Testing: Do We Need A Chief Measurement Officer?

It seems simple. Marketing campaigns designed to work on a brand's Web site don't always produce positive returns on investments in search, social and mobile. Reasons vary depending on the message. If it comes close, the ...More