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• electronics Social Networking, Gaming Drive Smartphone Satisfaction by Aaron Baar

  "The satisfaction index has gone up across the board," Uma Jha, senior director of mobile services at J.D. Power, tells "Marketing Daily." "Once you get used to the experience [of a smartphone], that really connects with consumers." ...Read the whole story

• Big TV Events Grab Viewers, Less Social Media Chatter by Wayne Friedman

  Major broadcast TV events continued to get the biggest viewership -- and social media chatter, although the numbers are a fraction of its big-screen presence. Many cable TV events do better. ...Read the whole story

• research Facebook, Keurig Head 2012 Breakaway Brands by Karlene Lukovitz

  Facebook held onto its top ranking in this year's edition of Landor Associates' annual Breakaway Brands Study, which identifies U.S. brands showing sustained brand-strength growth over a three-year period. ...Read the whole story

• entertainment EA Sports Snaps Up Casual Gamers by Aaron Baar

  "EA was looking for a way to really help drive conversion of the new games," Jane McPherson, chief marketing officer of SnapTag maker SpyderLynk, tells Marketing Daily. "Generating interest in the new features of the game was really important." ...Read the whole story

search Multivariate Testing: Do We Need A Chief Measurement Officer? by Laurie Sullivan

It seems simple. Marketing campaigns designed to work on a brand's Web site don't always produce positive returns on investments in search, social and mobile. Reasons vary depending on the message. If it comes close, the campaigns can produce so much data it muddies the message. Do companies need a CMO (chief measurement officer)? ...More

• The Tweets-Per-Minute Metric -- Or, Michelle Obama Is Our Next President! by Catharine P. Taylor

  Until I decided that it wasn't necessary to juggle two screens during last night's speech by Bill Clinton at the Democratic National Convention, I was completely in a lather. The Tweetdeck app on my iPad just wouldn't load, and so I was left with only the rousing cheers in the Time Warner Cable Arena (plug! I guess) to determine whether Clinton still had it. Which brings me to the fun, yet potentially misleading, metric, called the tweet per minute, or TPM (which, I should point out has nothing to do with that other TPM, Talking Points Memo). Anyway, according to ...More