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• 'Dallas Morning News,' Slingshot Jointly Launch Social Media Agency by Joe Mandese

  A.H. Belo Corp.'s "The Dallas Morning News" is the latest traditional publisher to diversify into advertising and marketing services, unveiling a deal this morning with Dallas-based digital agency Slingshot to form a new "social media agency." ...Read the whole story

• education University Of Calif. Talks Innovation In First Digital Effort by Karl Greenberg

  The University of California's Office of the President has launched its first digital video campaign, "Onward California," comprising viral content about six alumnae and professors across the system's 10 campuses. The films are the first branded digital content from UC. ...Read the whole story

• 'Dallas Morning News' Launches Speakeasy by Erik Sass

  The "Dallas Morning News," which is owned by A.H. Belo, has partnered with Slingshot LLC to launch a new social content marketing company, Speakeasy, which will conceive and execute social campaigns and promotions for local and national brands. ...Read the whole story

Virtual Race Can Win You A Real Car by Amy Corr

Remember the recent hyperlocal, customized direct-mail campaign created by Lowe Roche, Toronto for its client Pfaff Auto? Driven by its success, the agency crafted another campaign for the car dealership, this time using Twitter as its main medium. The Pfaff Tweet Race is a virtual race for Twitter users to gain 2,500 new Twitter followers, on top of how many they currently have. At stake is a 2013 Audi A4 with a one-year lease and tuning package worth $5,000. ...More

• How Do You Value Your Brand's Social Connections? by Max Kalehoff

  In today's digital marketing world, Facebook, Twitter, LinkedIn, YouTube and Pinterest have become a powerful identity and communications grid that establishes intelligent connections between marketers and their prospects and customers. It is crucial to understand how social connections overlap with your internal prospect and customer databases, how these segments differ, and how they can affect business outcome. ...More

• Integrating Email, Social, And CRM by Neil Rosen

  Email marketing is most effective when content is sent in a timely manner to customers and prospects based on specific actions they take. That's CRM at its finest, after all: responding to the customer's actions and expressed desires. ...More

• Social Advertising Will Eat Banners* by Jon Steinberg

  Media and technology has changed so much in five years that saying anything other than something radical seems naive.  Who would have predicted five years ago that Apple would be the most valuable company on earth and that the iPhone would have the largest share of any smart phone on the market?  Saying such a thing ten years ago would have people calling you absolutely crazy.   My firm belief is that banner advertising is the past, and so the boldest form of my prediction and one that is likely to only be partially correct is:   There will be ...More

• search Ad Industry Needs Social Analytics To Identify Influences And Search Trends by Laurie Sullivan

  Social media identifies buzz that points to trends in specific geographic areas and topics, but can advancements in analytics produce the insight to really identify increases in search behavior and interest? ...More

• Social Media And TV Viewership: Where's The Valued Intersection Now? by Wayne Friedman

  Place a value on this: viewers of MTV's "Video Music Awards" last Thursday posted three times more social media messages than a year earlier --19.2 million versus 5.6 million, according to Trendrr. But the show's actual viewers fell by half - from 12.4 million to 6.1 million, according to Nielsen. ...More