Things are not looking up for publicly-traded social media companies, which will almost certainly discourage other firms (Twitter) from going public in the near future. In the most recent round … Read the whole story
A.H. Belo Corp.'s "The Dallas Morning News" is the latest traditional publisher to diversify into advertising and marketing services, unveiling a deal this morning … Read the whole story
The University of California's Office of the President has launched its first digital video campaign, "Onward California," comprising viral content about six alumnae and … Read the whole story
The "Dallas Morning News," which is owned by A.H. Belo, has partnered with Slingshot LLC to launch a new social content marketing company, Speakeasy, … Read the whole story
Remember the recent hyperlocal, customized direct-mail campaign created by Lowe Roche, Toronto for its client Pfaff Auto? Driven by its success, the agency crafted … Read the whole story
In today's digital marketing world, Facebook, Twitter, LinkedIn, YouTube and Pinterest have become a powerful identity and communications grid that establishes intelligent connections between … Read the whole story
Email marketing is most effective when content is sent in a timely manner to customers and prospects based on specific actions they take. That's … Read the whole story
Media and technology has changed so much in five years that saying anything other than something radical seems naive. Who would have predicted five … Read the whole story
Social media identifies buzz that points to trends in specific geographic areas and topics, but can advancements in analytics produce the insight to really … Read the whole story
Place a value on this: viewers of MTV's "Video Music Awards" last Thursday posted three times more social media messages than a year earlier … Read the whole story