Tuesday, September 11, 2012

Around The Net

  • Dijit Launches Social TV Guide AppLost Remote

    "Last year felt like the battle of the TV check in, and now 2012 is finishing off as the battle of the second screen platform with several apps gunning to be your social TV guide of choice," writes Natan Edelsburg. The newest is Dijit's NextGuide, an iPad app that "connects people with shows they want to watch contextually based on interests, geography and personalities rather than times and channels,” according to the company. ...Read the whole story

  • Australian Athlete Calls For Tweet Accountability The Australian

    Robbie Farah has urged lawmakers to move against internet users who launch "vile" attacks against celebrities on social networking sites. The NSW State of Origin and Wests Tigers hooker received a "disgusting" comment on his Twitter account on Sunday night referring to his mother Sonia, who died in June, and has referred the matter to police. Farah said he felt compelled to take the matter to police following the reaction to the tweet sent by a since deleted account using the Twitter handle maxpower118. ...Read the whole story

Virtual Race Can Win You A Real Car

Remember the recent hyperlocal, customized direct-mail campaign created by Lowe Roche, Toronto for its client Pfaff Auto? Driven by its success, the agency crafted another campaign for the car dealership, this time using Twitter as its ...More