Wednesday, September 12, 2012
  • Volvo Goes To Pinterest For Road Trip

    Volvo Cars of North America is aiming for the nexus of design and lifestyle with a new social-media campaign on Pinterest to get people to look at the new Volvo S60 T5 AWD, and vie for a chance to take a road trip. It's the company's first social media program. ...Read the whole story

  • Zuckerberg: Mobile Will Be Key To Facebook's Success

    Mark Zuckerberg acknowledged disappointment with the company's stock performance since going public in May, but voiced optimism about its nascent mobile business as a long-term growth engine. Speaking publicly on Tuesday for the first time since Facebook's botched IPO, Zuckerberg addressed a wide range of topics about the company at the TechCrunch: Disrupt 2012 conference in San Francisco. ...Read the whole story

  • Marketers' Challenge: Finding The Right Social Network

    Different social networks lend themselves to different strategic objectives. Deciding which marketing channel is best is a tactical move. Facebook, for instance, dominates as a source of traffic, whereas Pinterest drives larger orders. ...Read the whole story

    Around The Net

    • HootSuite Buys Former Rival Seesmic Red Rocket Media

      The social media management system acquired its former rival in what is described as 'a logical step in the lifecycle of both companies', reports. HootSuite CEO Ryan Holmes said he 'has a lot of respect' for Seesmic, which carries out such functions as video-commenting on Twitter and customer relationship management. CEO Loic Le Meur commented on the move, saying: "We are thrilled to welcome Seesmic's users into the HootSuite family." ...Read the whole story

    • Facebook Visits Drop 6% For Year San Francisco Chronicle

      A new report from Citi analyst Mark Mahaney notes that, according to ComScore, Facebook's unique visitors in the U.S. dropped by 6% year over year, following a 1% drop in July. He says it's the first decline in traffic to Facebook his firm has seen. ComScore's Andrew Lipsman says that the drop isn't cause for worry. "The decline is due to a U.S.-wide change in our weighting methodology based on newer U.S. Census data," Lipsman told Business Insider in an email. "The decline is due to that, not organic reasons." ...Read the whole story

    • Facebook UK Seeks First Managing Director Marketing Week

      Facebook is set to bolster its UK operations as it looks to place the territory at the heart of its European growth plans. The social network is recruiting for its first managing director responsible for leading the company's UK operations. The incumbent will report into EMEA vice president Joanna Shields. Facebook's UK operations are currently led by UK commercial director Stephen Haines, who is likely to be a front runner for the role. ...Read the whole story

    Facebook's Ultimate Social Search Engine Looks More Like

    The world watches and waits for Mark Zuckerberg to announce a search engine to rival Google, but the search engine the Facebook CEO plans to build will integrate capabilities closer to ...More