Friday, September 14, 2012
  • Ad Firm Touts Results On Facebook Exchange

    Facebook in June announced plans to launch a real-time bidded (RTB) ad marketplace allowing advertisers to reach users on the social network based on their browsing history. Through the Facebook Exchange (FBX), users visiting third-party sites can be shown ads related to their travels around the Web when they go back on Facebook. ...Read the whole story

Around The Net

  • Pew: 1-In-5 Women Now On Pinterest Vator TV

    VatorNews’ Faith Merino is hooked on Pinterest -- and she’s not the only one. Indeed, one in five U.S. women are now using the picture-sharing site, according to a new report from the Pew Internet & American Life Project. Why is the site so popular among women? “It is usually the case that people gravitate to services that match their interests and their needs,” according to Pew’s Lee Rainie. “Some of the more popular subjects on Pinterest are likely to be especially interesting to women, such as food, fashion, interior decorating and design.”   ...Read the whole story

  • Social Media Boosting Estate Sales Red Rocket Media

    The research, by property company Move With Us, found that Facebook is the number one social networking site that property sales companies are turning to. In fact, 45% of those quizzed, admitted having their own page on the site. Twitter came in second place with 35%. Move with Us say on mwuplc.co.uk: "With a plethora of social media websites providing marketing and customer interaction for free and with consumer shopping habits changing along with them, it's important to take advantage of these opportunities." ...Read the whole story

  • Twitter Offers Geo-Targeting In UK For Brands Marketing Week

    Twitter is providing marketers with the tools to target UK consumers with location-specific promotions in an expansion of its its geo-targeting marketing services. The service for Promoted Tweets and Promoted Accounts allows marketers to target users in individual cities and metropolitan areas. It launched in the UK Thursday and will also roll out in Japan and more widely in the US following a trial in several cities including New York in July. ...Read the whole story

  • Marketo publishes 'Definitive Guide to Social Marketing'BtoBonline.com

    A new guide from marketing automation company Marketo aims to help marketers integrate social media into their email and other campaigns. Ambitiously titled "The Definitive Guide to Social Marketing," it is available for free download at Marketo.com. ...Read the whole story

Five Reasons Mark Zuckerberg Needs To Get Out More

Here's my takeaway from TechCrunch's Disrupt conference this week: Mark Zuckerberg needs to get out more. If you haven't watched the Facebook founder's half-hour sitdown the other day with Michael Arrington, the TechCrunch swami, then you ...More