Monday, September 17, 2012

Around The Net

  • Social Networking Goes Local For Sears Chief Marketer

    Each of the 1,238 Sears Hometown and Outlet Stores has a Facebook page that was set up by corporate, but must be administered by the local store owner. That strategy has let operators customize their pages with local discounts and other goings on, as well as provided a portal for corporate to run national promotions across all of the franchisee pages. Owners are encouraged to start building their fan base with "low hanging fruit;" friends and family who will happily share the weekly Friday coupon and other specials to begin viral spread. In-store flyers, circulars and e-mails also alert people ... ...Read the whole story

  • Winklevoss Twins Ready For Reinvention The Wall Street Journal

    Their baaaaaack! Yes, The Winklevoss twins have reemerged as supporters of a new social network for professional investors. “Flush with at least $65 million from the settlement of a legal battle with Mr. Zuckerberg and Facebook Inc., Tyler and Cameron Winklevoss are backing fellow Harvard alumnus Divya Narendra, their ally in the Facebook fight, in the investment website,” The Wall Street Journal reports. So far, the Winklevosses have put $1 million into SumZero, so-called, which was founded by Narendra and another Harvard alum Aalap Mahadevia, in 2008. ...Read the whole story

  • FanMail to Launch New Tools to Integrate Social Content Into Email

    FanMail, a specialist in email marketing for the entertainment industry, launches next month, a new platform that allows its clients of musicians and other performers to post create targeted email messages using content previously posted on Facebook, Twitter, YouTube and other social channels. FanMail's email backend is powered by ExactTarget. ...Read the whole story

What if Social Media Existed In 79 A.D.?

Thanks to social media and smartphones, breaking news is recorded, posted and shared with a rapidity unheard of in days past. How would past historic events have been covered had social media existed? That's the idea ...More