(Andy Rooney voice): Ever noticed how you don't appreciate something until it's gone? I sure don't. Take electricity: Everybody uses it. Heck, you can't do anything without it. Most of the time we go through our daily routines counting on electricity to just be there, almost like the air we breathe -- except air doesn't come out of the wall. ...Read the whole story
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Data Reveals Influence Of 'Enthusiast Communities' On Purchases
Communities of people with a passion for specific topics can directly impact purchase behavior of others, according to a study. These are not social sites, but rather the next-generation of forum filled with groups of people who have a passion for a specific topic. ...Read the whole story
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- BBC Trust Upholds Gripe Over News Tweet Press Gazette
More evidence of the emerging growth in the Hispanic digital video market came from Univision. The network officially launched UVideos yesterday with Starcom advertisers Allstate, Microsoft and Wendy's on board via a deal Starcom struck during the upfront. The service gives the network a berth in the TV Everywhere world in an interesting play that brings most of its prime-time shows to both the Web and to Android and iOs apps for free the day after they air, with programming subtitled in English. ...More
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Four Lessons For Social Media Preparedness From Sandy
The unfortunate reality is that we need to be more prepared now than we were 10 years ago -- no matter what part of the country we live in -- in the wake of more flooding, ice storms, earthquakes, blizzards, and tornadoes. Whether a national brand or local business, you have to be prepared for how your business, your employees and your customers will be affected by Mother Nature. ...More
