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• food Del Monte Shows Life With New Campaign by Aaron Baar

  With consumers wanting (or saying they want) more fruits and vegetables in their diets, Del Monte Foods is launching a new advertising campaign emphasizing that their canned vegetables are just as nutritious (and easier) as fresh produce. ...Read the whole story

• beverages Cheerwine Goes Global With 'Giveback' Concert by Karlene Lukovitz

  Cheerwine -- the bubbly, wild cherry-flavored soft drink that's an institution in the South -- calls itself a brand on the move, with a plan for 100% national distribution by its 100th anniversary in 2017. ...Read the whole story

• Social Networks, Search Update Americans On Election by Laurie Sullivan

  The Web lit up Tuesday with searches at news and social sites related to the elections. Many of the major sites, like Google, Bing, Facebook and Twitter, help Americans get the information they need to vote. ...Read the whole story

• retail Auto Buffs Focus For New EBay Channel by Karl Greenberg

  EBay Motors is reaching out to the enthusiast crowd with a new Web site devoted to aftermarket customizers and car lovers looking for muscle cars, classics, and automotive odds and ends. The online community and personalization platform is called eBay Garage. ...Read the whole story

• automotive Ford Continues Fusion Push: Competition Invisible by Karl Greenberg

  Print ads for the new Ford Fusion car show competitive cars becoming diaphanous when the Fusion is in the picture (thanks to on-vehicle paint schemes designed by artist Liu Bolin). Now the automaker has launched three TV spots supporting that idea. ...Read the whole story

• Coca-Cola To Launch Photo-Sharing Network by Karlene Lukovitz

  In another extension of its "happiness" theme, Coca-Cola will launch a Happy Places photo-sharing social network tied to its free mobile apps. ...Read the whole story

A (Social Media) Insider Look At IWearYourShirt by Bryan Boettger

Many of us feel as if our lives revolve around social media -- that the lines between work and personal are nonexistent. For Jason Sadler, founder of IWearYourShirt, this is actually true. Since 2008, Sadler has been using social media to help businesses gain attention, attract consumers, augment search results and garner research. Here is an Insider look at the crazy brain of a social media entrepreneur. ...More