Thursday, November 8, 2012
  • IgnitionOne Adds Facebook Exchange Support

    IgnitionOne released support for Facebook Exchange in its Digital Marketing Suite on Thursday. The function adds cross-channel capabilities, from search to display to social, supporting what some call a hybrid ad model. ...Read the whole story

  • Premium Publishers Best Sites For Brand Marketing

    Premium content publishers are the best media for brand-focused advertising campaigns -- even better than social sites like Facebook. Some 63% of marketers believe premium content publishers do a better job of reaching brand goals, compared with 27% on social media, according to a new study by the Online Publishers Association. ...Read the whole story

  • Pepsi Success Resonates On Twitter

    The company created a 60-second minivideo recap of what had happened for the prior week on Twitter around music and created weekly tweet-sized, 50-second video mashups. The second piece was to take a rising song and give out downloads. ...Read the whole story

Around The Net

  • Twitter Trend Makes Football Chants PC The Telegraph

    The jokes, collected under the hashtag #PolitcallyCorrectFootballChants, take the crude humour of football chants and replace expletives with less offensive terms. In one example, for instance, a well-known football chant about pies is changed into: "You portly gentleman, you portly gentleman, you seem to have eaten all the pies". One of the most popular examples so far, which has been retweeted more than 150 times, was by spoof Mario Balotelli account @balotellinot. ...Read the whole story

The Image Economy Cometh: Why Instagram's New Profile Pages Are A Big Deal

You may or may not have noticed Instagram's announcement that it launched profile pages for a select number of users and brands this week. Call it the Image Economy, the Instagram Economy, the imagesphere -- it's ...More