Although they probably could have chosen a better name -- maybe something a little less, I dunno, Orwellian -- the idea is pretty nifty: Accenture Federal Services has received a $3 million contract from the Department of Homeland Security to develop a "biosurveillance" system that will allow the Office of Health Affairs to monitor and react to national health emergencies via social media. ...
IgnitionOne released support for Facebook Exchange in its Digital Marketing Suite on Thursday. The function adds cross-channel capabilities, from search to display to social, ... Read the whole story
Premium content publishers are the best media for brand-focused advertising campaigns -- even better than social sites like Facebook. Some 63% of marketers believe ... Read the whole story
The company created a 60-second minivideo recap of what had happened for the prior week on Twitter around music and created weekly tweet-sized, 50-second ... Read the whole story
You may or may not have noticed Instagram's announcement that it launched profile pages for a select number of users and brands this week. ... Read the whole story
Now that the election is over, our TV, computer and mobile screens will be bombarded with holiday shopping pitches. From a digital perspective, marketers ... Read the whole story