Med Schools, Residencies Check Candidates' Social Profiles by Erik Sass

If they're doing it for college admissions, it only makes sense to do it for medical school admissions, and guess what: they are. A small but growing number of medical school admissions officers and post-med school residency program directors say they are using social media sites to do background research on candidates, according to a new study published in the Postgraduate Medical Journal. ...Read the whole story

  • IgnitionOne Adds Facebook Exchange Support by Laurie Sullivan

    IgnitionOne released support for Facebook Exchange in its Digital Marketing Suite on Thursday. The function adds cross-channel capabilities, from search to display to social, supporting what some call a hybrid ad model. ...Read the whole story

  • automotive Fiat: Branded Content Better Tell A Good Story by Karl Greenberg

    Fiat is Chrysler LLC's fastest-growing brand, but a couple of years ago it experienced serious problems getting off the ground. A big piece of that was awareness among a younger, creative, urban crowd of people fitting the Cinquecento target. ...Read the whole story

insight Facebook's Newest Ad Offering by Zephrin Lasker

Improving advertising performance on Facebook has long been an issue for advertisers. Facebook Custom Audience helps brands to deepen engagement with their audience as they spend time on social networks. You can reach your audience where they are spending most of their time, and send the message that is most relevant to them. ...More

  • Light-Bulb Idea: Con Ed Should Build Up Its Social Media Infrastructure by Catharine P. Taylor

    I don't know about you, but I still find myself in a post-Sandy hangover. I realize that makes this a prolonged condition, but today's reason is the little Nor 'easter, which, while David to Sandy's Goliath, still dumped enough snow around here last night to delay the start of school until 10:30 a.m. As if having no school all of last week wasn't enough! Side query: Does playing endless games of Monopoly count as math drills? ...More

  • Millennials Are Re-Shaping The Concept Of 'News' by Emily Anatole

    Millennials are often criticized for not consuming news, but, despite this perception, they actually are reading and responding to news constantly. Their habits, however, differ from those of previous generations and, because of that, they're shaping the ways in which news exists. They're innovating the industry, making the consumption of news more social, yet they're still informed and are active in responding to what's happening in the world at large. ...More

  • Lessons From Sandy: Social Media As A Lifeline by Sarah Larcker

    My boss was supposed to write this article. But stranded in New York without power, water, or Internet, he called an audible and I'm subbing in. Given the events leading to this change of plan, I decided to write about something very timely, though not strictly on-topic for this column about marketing and health. This week, I'm taking the liberty of expanding the definitions of both. ...More

  • search Social, Search: Does Higher Self-Esteem Influence Purchases? by Laurie Sullivan

    Can social networks make consumers spend more money or eat more food? Some believe using Facebook promotes higher self-esteem. When we feel better ourselves, do we follow fewer restrictions? One marketing professor at the Columbia Business School, and another from the University of Pittsburgh conducted research that they say shows how the use of social networks can influence behavior by reducing self-control, concluding that sites like Facebook have a significant influence on judgment. ...More