If they're doing it for college admissions, it only makes sense to do it for medical school admissions, and guess what: they are. A small but growing number of medical … Read the whole story
IgnitionOne released support for Facebook Exchange in its Digital Marketing Suite on Thursday. The function adds cross-channel capabilities, from search to display to social, … Read the whole story
Fiat is Chrysler LLC's fastest-growing brand, but a couple of years ago it experienced serious problems getting off the ground. A big piece of … Read the whole story
Improving advertising performance on Facebook has long been an issue for advertisers. Facebook Custom Audience helps brands to deepen engagement with their audience as … Read the whole story
I don't know about you, but I still find myself in a post-Sandy hangover. I realize that makes this a prolonged condition, but today's … Read the whole story
Millennials are often criticized for not consuming news, but, despite this perception, they actually are reading and responding to news constantly. Their habits, however, … Read the whole story
My boss was supposed to write this article. But stranded in New York without power, water, or Internet, he called an audible and I'm … Read the whole story
Can social networks make consumers spend more money or eat more food? Some believe using Facebook promotes higher self-esteem. When we feel better ourselves, … Read the whole story
For all the noise surrounding display's RTB marketplace, what advertisers and agencies really want is premium inventory from premium publishers, and Pam Horan, president … Read the whole story