Social media can be a useful tool for doctors to communicate with other doctors, patients and the public in general, but doctors run the risk of ethical breaches if they fail to disclose any potential conflicts of interest, according to a new article published online by the Journal of General Internal Medicine. ...
Nielsen has acquired SocialGuide, which provides real-time social TV data for over 30,000 programs on U.S. TV channels in English and Spanish. The new ... Read the whole story
Thanks to an audacious branded content strategy, Red Bull had the best social video strategy of 2012, according to AOL-owned video network gorival, which ... Read the whole story
The study finds that the conversion rate for shoppers using a retailer's dedicated mobile app is 21% higher than those who don't, for example. ... Read the whole story
Callaway Golf is launching a social campaign via Austin, Texas, digital firm Mass Relevance that precedes the January launch of a high-tech driver. The ... Read the whole story
Carmakers know how to seize the big opportunity in the Super Bowl and make the most of social sharing of those ads. Case in ... Read the whole story