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• Nielsen Buys SocialGuide, Extends Social TV Data Reach by Wayne Friedman

  Nielsen has acquired SocialGuide, which provides real-time social TV data for over 30,000 programs on U.S. TV channels in English and Spanish. The new business will be folded into NM Incite, Nielsen's in-house social media unit. ...Read the whole story

• Strategy Pays Off: Red, Google Top Best Social Video List by Gavin O'Malley

  Thanks to an audacious branded content strategy, Red Bull had the best social video strategy of 2012, according to AOL-owned video network gorival, which ranked top performers based on volume, total views and engagement for content uploaded to YouTube, Vimeo and Facebook. ...Read the whole story

• retail Deloitte: Mobile, Social To Star In Holiday Shopping by Sarah Mahoney

  The study finds that the conversion rate for shoppers using a retailer's dedicated mobile app is 21% higher than those who don't, for example. Deloitte expects to see retailers working hard to woo these shoppers, with apps, Wi-Fi access, and personalized location promotions. ...Read the whole story

• sports Callaway Drives Buzz On Twitter For New Club by Karl Greenberg

  Callaway Golf is launching a social campaign via Austin, Texas, digital firm Mass Relevance that precedes the January launch of a high-tech driver. The effort, "Tweet to Unleash," targets year-round golfers who are inclined to engage in social media. ...Read the whole story

Study: How Car Makers Can Drive Views for Social Video Year-Round by Daisy Whitney

Carmakers know how to seize the big opportunity in the Super Bowl and make the most of social sharing of those ads. Case in point: Volkswagen's "The Force" ad was the most shared ad of all time, with more than 6 million shares and more than 62 million views, said social video ad platform Unruly in a just-released research paper. ...More

• Four Steps To The Social Consumer by David Baker

  Back in 2009, Forrester developed a framework called the Social Technographics Ladder. This focused on seven groups primarily based on their activity within social networks. This ladder still holds up, but I tend to simplify it to the four stages of social activity I believe would mean something for marketers: ...More