Study: How Car Makers Can Drive Views for Social Video Year-Round

Carmakers know how to seize the big opportunity in the Super Bowl and make the most of social sharing of those ads. Case in point: Volkswagen's "The Force" ad was the most shared ad of all time, with more than 6 million shares and more than 62 million views, said social video ad platform Unruly in a just-released research paper. ...More

  • Four Steps To The Social Consumer

    Back in 2009, Forrester developed a framework called the Social Technographics Ladder. This focused on seven groups primarily based on their activity within social networks. This ladder still holds up, but I tend to simplify it to the four stages of social activity I believe would mean something for marketers: ...More