Americans have always loved their road trips, and during a down economy, tourism to destinations in the U.S. is more popular than ever: according to the U.S. Department of Commerce, spending on domestic tourism increased from $610 billion in 2009 to $654 billion in 2011, and is projected to reach $675 billion in 2012. Meanwhile more and more U.S. cities are using social media to attract some of those itinerant dollars. ...Read the whole story
The company is promoting the new sku entirely online, per Nelson Warley, senior brand manager. "This is a highly social audience," he said explaining that the company partnered with music, humor sites, and gaming platforms. ...Read the whole story
The right to participate within the public dialogue has always come with responsibility. Television had its obligation to share the news. Radio and television participate in the Emergency Alert System. Newspapers have a self-enforced responsibility as the "fourth estate." As brands become more like publishers every day, we have to start asking ourselves if there is a higher level of responsibility for participating in the public discourse - a responsibility beyond that to shareholders and investors. ...More
Donald Trump, who has been known to treat facts as if they were expendable underlings, may be proving that bloviation has its limits. Or perhaps he has us just where he wants us -- i.e., talking about him. In any event, an online petition on SignOn.org asking Macy's to dump his line of apparel in response to his "unpleasant, nasty and despicable behavior" in various venues has gathered enough signatures -- more than a half million -- to gather widespread media coverage over the last 24 hours. ...More