Thursday, November 15, 2012

Around The Net

  • Ex-News Corp. COO Bets On Online Video PaidContent.org

    Peter Chernin, who left News Corp in 2009, has invested $10 million in Base 79, an agency which exploits video rights for content owners in online video channels including YouTube. There, it operates 550 channels, from which it claims 550 million monthly views. Release. The investment is fresh from a $100 million financing Qatar Holdings is putting in to The Chernin Group, according to AllThingsD, joining Providence Equity Partners and others. The group also has investments in Flipboard, Tumblr and Scopely. ...Read the whole story

  • John Lewis Morphs TV Ad Into Valuable Social Red Rocket Media

    The department store unleashed its much anticipated Christmas 2012 commercial on November 9th. Statistics reveal that thousands of viewers swarmed to their Facebook and Twitter accounts to commend the new release. Readings from November 13th, provided by marketingweek.co.uk, show the advert clocking up 6,790 likes and 1,340 shares on Facebook, as John Lewis transformed its Christmas ad into a highly valuable piece of social media content. ...Read the whole story

Can The Way To His Heart Now Be Through Mobile?

With Mobile Internet usage ramping up substantially faster than desktop Internet usage did over the past 3 years, we will see mobile data traffic increase by almost 4,000% by 2014, for a cumulative annual growth rate ...More