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• technology TiVo To Launch TV Advertising (You Read That Right) by Aaron Baar

  For its inaugural television advertising campaign, the Alviso, Calif. company has enlisted professional quarterback Tim Tebow as a spokesman. The advertising will be part of an integrated effort that will include print, radio and television advertising, as well as social media. ...Read the whole story

• InboundWriter Optimizes Search, Content Marketing by Laurie Sullivan

  InboundWriter has begun working with enterprise companies to automate the optimization process, as an onslaught of new content makes search more difficult. ...Read the whole story

Can The Way To His Heart Now Be Through Mobile? by Rob Jewell

With Mobile Internet usage ramping up substantially faster than desktop Internet usage did over the past 3 years, we will see mobile data traffic increase by almost 4,000% by 2014, for a cumulative annual growth rate of more than 100%. And we are now beginning to see hard evidence of this trend with Facebook. Average time spent accessing Facebook via smartphone in the United States was 441 minutes in March, compared with 391 minutes via desktop, according to comScore. And, this trend in time spent on mobile will surely continue as new iPhone 5's, iPad Mini's, Galaxy Tablets, Microsoft's Surface ...More