Israel, Hamas Bring Fight to Social Media by Erik Sass

The days when the horrors of war could be filtered by newspaper editors and TV news producers are over, thanks in large part to social media, which allows users to post and share raw, uncensored photos and video footage of violent conflict, including the terrible consequences for civilians. This development has opened up a whole new arena in the battle to shape public opinion, leading to tit-for-tat social media exchanges between combatants. ...Read the whole story

report Real-Time To The Rescue by Samuel Rosen

Real-time is far more than a trend. It's a reality. A reality that is not only unavoidable -- it's defining a brand new way to effect real, positive change in our world. ...More

  • The True Cost Of Facebook by Kaila Colbin

    There are some conversations you just have to have over and over, and somehow this seems particularly true with social media. Take, for example, the idea that companies have to be on social media simply because everyone else is. I have had that conversation a hundred times -- including in this very column -- and I can always tell when I'm in a losing battle: my customer's eyes glaze over, she starts nodding, and then she says, "Right, right, right... So when can we get started?" ...More

  • Ben & Jerry's Develops New Instagram Flavor...Local Fame by Steve Smith

    Ben & Jerry's uses a global social net, Instagram, to go local in an inspired way. The #CaptureEuphoria program will reveal the neighborhood Cherry Garcia lovers in your midst. ...More

  • Can Traditional Still Work In This Social World? by Alex Realmuto

    Not long ago, the relationship between a customer and a corporation was relatively static and one-sided. Companies' advertisements and press releases were completely controlled by their marketing and management teams. Today's consumers, however, have usurped much of that power, catapulting the shift into "Social Consumers" evident today. These "social consumers" seek out information through sites like Twitter and Facebook, trust only relevant, value-added information and expect a conversation with brands - one that is truly personalized to this specific customer and their ask. This shift in consumer behavior has forced traditional Customer Relationship Marketing to evolve into today's social CRM. ...More