• Q&A: Century 21 CMO Thorne On Super Bowl

    In this age of one-to-one marketing through digital channels, it might seem incongruous for a realty company to employ such old-school mass media tactics, but as CMO Bev Thorne explains, the significant investment (30-second spots are going for $3.8 million this year) is more than worth it. ...Read the whole story

  • Honda Launches Humorous Year-End Campaign

    Honda is joining the year-end sales mix with "Happy Honda Days." The effort, which has an oddly '60's color-TV feel, features the odd parent or two, with an obstreperous mother saying the wrong things to her son at the wrong time, among other wackos. ...Read the whole story

  • High Social Buzz Won't Save TV Shows

    The most social buzzed-about new TV shows this year are the ones that won't be around much longer, like "66 Park Avenue" and "Last Resort." ...Read the whole story

You Like Me - You Really Like Me! Or Do You?

Can social media move the needle for brands? Or is this new frontier destined to remain an online coupon service offering discounts, deals, sweepstakes and giveaways that essentially buy "likes" from consumers? ...More

  • 'Look! We're Tweetering In!'

    We have some hot new technologies here, and we should have some sizzling hot leveraging going on 24-7. It's a team effort, but the purpose of this communication is to "prime the pump." So here are some "conversation starters" from the 31st floor. ...More

  • Myth Busting With Small Business Saturday

    November 24 marks the third annual Small Business Saturday, a day in which the nation is encouraged to "shop small" -- and does just that. Nestled between Black Friday and Cyber Monday, SBS is a powerful example of "Marketing as Service" from American Express. But look carefully at Small Business Saturday, and you will also see a work week full of marketing myths busted, one day at a time. ...More

  • Marketing Lessons From Team Obama

    An Obama 2012 campaign promise to emphasize education has already been fulfilled in some respects: The president's team schooled Romney's on how to run an effective, analytics-driven campaign, and educated marketers on best practices for analytics-enabled marketing using Big Data and social media. ...More

  • Marketing Lessons From The Obama Campaign

    Regardless of your political affiliation, one can't help but admire the Obama campaign's relentless and successful marketing strategy. In the next few months, marketers of all stripes will be scrutinizing what worked and what missed the mark. As marketers, we can all learn more about our craft by studying this recent election cycle. In the following, let's examine how some of these lessons can be applied to green marketing strategies. ...More

  • A Gluten-Free Search Diet

    In June of 2009, something unique happened in the world of health news: That's when the Mayo Clinic "announced the imminent release of a study on celiac disease, specifically an immune system response to gluten," according to Forbes.com article. While these kinds of releases are commonplace in the health community, what made this news event different was that the Mayo Clinic chose to share the announcement over Twitter and tracked which of its followers retweeted it. The Mayo Clinic later shared an embargoed copy of the study with select followers, each of whom had celiac disease, who were permitted to ...More

  • Five Ways Brands Can Be Thankful For Instagram

    Instagram is most definitely its own beast. Businesses thinking they can parlay a Pinterest strategy into Instagram will be sorely mistaken, thanks to strikingly different user engagement styles on the two platforms. Without clear "transactional" support, Instagram is proving to be much more about brand building and brand allegiance. If your company doesn't hold the term "brand" highly, simply stay off Instagram for now -- there are other platforms more worth your transactional-based time. However, for the brand-conscience, recent metrics show Instagram might be a worthwhile marketing tool. ...More

  • What Do You Want To Be Endorsed For?

    Can you endorse me? One of the most enjoyable developments in recent digital history is the arrival of a new feature on LinkedIn where you can be "endorsed" by your colleagues for various skill sets.LinkedIn scans your profile to identify "skills" you may have and then asks your colleagues to endorse you when they log in to their page. I think this could be really accurate if used correctly. ...More