Wednesday, November 21, 2012
  • Q&A: Century 21 CMO Thorne On Super Bowl

    In this age of one-to-one marketing through digital channels, it might seem incongruous for a realty company to employ such old-school mass media tactics, but as CMO Bev Thorne explains, the significant investment (30-second spots are going for $3.8 million this year) is more than worth it. ...Read the whole story

  • Honda Launches Humorous Year-End Campaign

    Honda is joining the year-end sales mix with "Happy Honda Days." The effort, which has an oddly '60's color-TV feel, features the odd parent or two, with an obstreperous mother saying the wrong things to her son at the wrong time, among other wackos. ...Read the whole story

  • High Social Buzz Won't Save TV Shows

    The most social buzzed-about new TV shows this year are the ones that won't be around much longer, like "66 Park Avenue" and "Last Resort." ...Read the whole story

Around The Net

You Like Me - You Really Like Me! Or Do You?

Can social media move the needle for brands? Or is this new frontier destined to remain an online coupon service offering discounts, deals, sweepstakes and giveaways that essentially buy "likes" from consumers? ...More