• Pepsi Sponsors Global Latin Music-Star Concert

    The event will mark the first time that Pepsi's U.S. Hispanic and Latin American marketing teams have worked together on a cross-border initiative, Javier Farfan, senior director of cultural branding for Pepsi, tells "Marketing Daily." ...Read the whole story

  • Subaru Growth Driven By 'Love'

    At a recent meeting of the International Motor Press Association, Subaru's corporate communications and social media chief gave a history lesson and explained how the campaign, "Share the Love," has put wind in the sails -- and sales -- of a once-stagnant brand. ...Read the whole story

  • Nook Brings Wish Lists Into Pinterest Age

    Barnes & Noble brings the holiday wish list into the modern age via a new spot that shows off the "Catalog" and "Scrapbooking" features (which allow people to save and organize images in one place to easily share with others) of its Nook HD and HD-plus tablets. ...Read the whole story

Smile: Instagram Finds Its Way Into The Thanksgiving Picture

Instagram saw its busiest day ever on Thanksgiving, with over 10 million holiday-themed posts. The company is still trying to find its way into the commercial picture, however. ...More

  • In The Digital World, Only Winning Counts

    When it comes to creating the optimal Web experience, nowhere are standards higher and the audience tougher than in the world of digital sports. In the same way that sports fans demand 92-inch screens, theater-quality audio and even 3D, the digital experience needs to be state-of-the-art as well. If you don't offer the best, don't get in the game. Only winning counts. ...More