Tuesday, November 27, 2012
  • Pepsi Sponsors Global Latin Music-Star Concert

    The event will mark the first time that Pepsi's U.S. Hispanic and Latin American marketing teams have worked together on a cross-border initiative, Javier Farfan, senior director of cultural branding for Pepsi, tells "Marketing Daily." ...Read the whole story

  • Subaru Growth Driven By 'Love'

    At a recent meeting of the International Motor Press Association, Subaru's corporate communications and social media chief gave a history lesson and explained how the campaign, "Share the Love," has put wind in the sails -- and sales -- of a once-stagnant brand. ...Read the whole story

  • Nook Brings Wish Lists Into Pinterest Age

    Barnes & Noble brings the holiday wish list into the modern age via a new spot that shows off the "Catalog" and "Scrapbooking" features (which allow people to save and organize images in one place to easily share with others) of its Nook HD and HD-plus tablets. ...Read the whole story

Around The Net

  • How To Calculate A Social Media LikeHarvard Business Review

    Dan Zarrella describes his VOAL (value of a like) formula that calculates, well, the value of a like. He tells us that the first part of the formula uses unlikes per month and total likes to calculate a churn rate for social media followers. This allows marketers to come up with the average length of time that someone subscribes to a social network profile. He also points to a calculation tool that will help determine the outcome. ...Read the whole story

  • Comparing Psy With Bieber Viral VideosWordStream

    Larry Kim created an infographic analyzing Psy vs. Bieber and how marketers can tap into the growing acceptance of viral videos as content. He grades the videos based on three factors: social media exposure, celebrity support, and staying power. Kim considers views, likes, dislikes, comments and more. ...Read the whole story

  • Black Friday Moves Online Business Insider

    More and more consumers are doing Black Friday online. Per a report on Black Friday online sales from IBM: The average Black Friday online shopper bought 5.6 items per order. That's down 13% from last year. The average shopping "session" length was 6 minutes and 39 seconds. That's down about 10% from last year. Mobile devices (smartphones and tablets) accounted for 16% of sales. That's up from 10% last year. Mobile devices accounted for 24% of site traffic. iPads accounted for 10% of site traffic, up from 5% last year. iPhones accounted for 9% of site traffic, up from 5% ... ...Read the whole story

  • ITN Is Out With 'Citizen Journalism' Channel Digital Spy
Smile: Instagram Finds Its Way Into The Thanksgiving Picture

Instagram saw its busiest day ever on Thanksgiving, with over 10 million holiday-themed posts. The company is still trying to find its way into the commercial picture, however. ...More

  • In The Digital World, Only Winning Counts

    When it comes to creating the optimal Web experience, nowhere are standards higher and the audience tougher than in the world of digital sports. In the same way that sports fans demand 92-inch screens, theater-quality audio ...More