Wednesday, November 28, 2012
  • Coke's Christmas Spot Features Giant Santa Puppet

    This year's Christmas TV ad from Coca-Cola focuses primarily on a giant Santa Claus marionette - something of a departure from recent years' ads (like 2010's "Snow Globes" and last year's "Shake Up Christmas" spots), which stuck with human personifications of Santa. ...Read the whole story

  • OTT Video Views Explode On Multiple Screens

    Dividing the country down the middle, half of U.S. consumers now view over-the-top (OTT) video through broadband connections on their TVs, in addition to the content they traditionally watch via cable or satellite. ...Read the whole story

  • LinkedIn Launches Ads API Program

    LinkedIn on Wednesday announced a new API (application programming interface) program for its advertising platform to help B2B marketers develop customized campaigns and have more control over their ad efforts. ...Read the whole story

  • A Rose From Concrete For Ford Fusion

    Ford has launched a campaign for the new Fusion sedan that brings the car out of a block of concrete, with laser beams assisting, all to a recitation of the poem "The Rose that Grew from Concrete," by the late Tupac Shakur. ...Read the whole story

  • Facebook Referral Traffic Jumps On Cyber Monday

    Referral traffic to retail brands from Facebook were up over twice the average rate on Cyber Monday, the social network reported. Some, like Harry & David's and 1-800 Flowers, spiked exponentially. ...Read the whole story

  • Condom Brand Durex Launches AIDS Program

    Durex will donate one of the products for every person who gets involved in its #1Share1Condom social media campaign leading up to World AIDS Day on Dec. 1. The new global initiative, which will run from Nov. 26 until Dec. 1, will use Twitter and Facebook to generate awareness. ...Read the whole story

  • Canadian Club Intros 'Join the Club' Campaign

    In the videos, the "chairman" compares his first CC whisky drink to noticing his first chest hair, and says that he drinks CC when he eats bacon (which is "all five food groups"), as well as when he's consuming 73-ounce Porterhouse steaks. ...Read the whole story

    Around The Net

    Keeping The 'Real World' In Social Media

    By far the biggest mistake marketers make is thinking social media is an insular activity that is strikingly different from the "real world." But the "real world" can't exist without social media, and social media can't ...More