All you Web-savvy social media mavens out there be warned: being really good at using social media to communicate will not exempt you from doing something really, really stupid. In … Read the whole story
This year's Christmas TV ad from Coca-Cola focuses primarily on a giant Santa Claus marionette - something of a departure from recent years' ads … Read the whole story
Dividing the country down the middle, half of U.S. consumers now view over-the-top (OTT) video through broadband connections on their TVs, in addition to … Read the whole story
LinkedIn on Wednesday announced a new API (application programming interface) program for its advertising platform to help B2B marketers develop customized campaigns and have … Read the whole story
Ford has launched a campaign for the new Fusion sedan that brings the car out of a block of concrete, with laser beams assisting, … Read the whole story
Referral traffic to retail brands from Facebook were up over twice the average rate on Cyber Monday, the social network reported. Some, like Harry … Read the whole story
Durex will donate one of the products for every person who gets involved in its #1Share1Condom social media campaign leading up to World AIDS … Read the whole story
In the videos, the "chairman" compares his first CC whisky drink to noticing his first chest hair, and says that he drinks CC when … Read the whole story
By far the biggest mistake marketers make is thinking social media is an insular activity that is strikingly different from the "real world." But … Read the whole story
This holiday shopping season will help highlight the ways in which mobile marketing is accelerating in multi-channel programs, SoLoMo marketing and targeting mobile moments. Read the whole story
SocialVibe announced last week that they are powering a web-based public service campaign to benefit Hurricane Sandy victims. The Los Angeles-based online advertising company's … Read the whole story
We all know that channels like Twitter and Facebook enable quick response and interaction between brands and their consumers. Today brands are finding ways … Read the whole story