• Coke's Christmas Spot Features Giant Santa Puppet

    This year's Christmas TV ad from Coca-Cola focuses primarily on a giant Santa Claus marionette - something of a departure from recent years' ads (like 2010's "Snow Globes" and last year's "Shake Up Christmas" spots), which stuck with human personifications of Santa. ...Read the whole story

  • OTT Video Views Explode On Multiple Screens

    Dividing the country down the middle, half of U.S. consumers now view over-the-top (OTT) video through broadband connections on their TVs, in addition to the content they traditionally watch via cable or satellite. ...Read the whole story

  • LinkedIn Launches Ads API Program

    LinkedIn on Wednesday announced a new API (application programming interface) program for its advertising platform to help B2B marketers develop customized campaigns and have more control over their ad efforts. ...Read the whole story

  • A Rose From Concrete For Ford Fusion

    Ford has launched a campaign for the new Fusion sedan that brings the car out of a block of concrete, with laser beams assisting, all to a recitation of the poem "The Rose that Grew from Concrete," by the late Tupac Shakur. ...Read the whole story

  • Facebook Referral Traffic Jumps On Cyber Monday

    Referral traffic to retail brands from Facebook were up over twice the average rate on Cyber Monday, the social network reported. Some, like Harry & David's and 1-800 Flowers, spiked exponentially. ...Read the whole story

  • Condom Brand Durex Launches AIDS Program

    Durex will donate one of the products for every person who gets involved in its #1Share1Condom social media campaign leading up to World AIDS Day on Dec. 1. The new global initiative, which will run from Nov. 26 until Dec. 1, will use Twitter and Facebook to generate awareness. ...Read the whole story

  • Canadian Club Intros 'Join the Club' Campaign

    In the videos, the "chairman" compares his first CC whisky drink to noticing his first chest hair, and says that he drinks CC when he eats bacon (which is "all five food groups"), as well as when he's consuming 73-ounce Porterhouse steaks. ...Read the whole story

Keeping The 'Real World' In Social Media

By far the biggest mistake marketers make is thinking social media is an insular activity that is strikingly different from the "real world." But the "real world" can't exist without social media, and social media can't exist without the real world. ...More

  • 5 Mobile Advertising Trends for the Holiday Shopping Season

    This holiday shopping season will help highlight the ways in which mobile marketing is accelerating in multi-channel programs, SoLoMo marketing and targeting mobile moments. ...More

  • SocialVibe Powers Hurricane Sandy Relief Campaign

    SocialVibe announced last week that they are powering a web-based public service campaign to benefit Hurricane Sandy victims. The Los Angeles-based online advertising company's campaign will run on Pandora, World Golf Tour, Ovation, and more. ...More

  • Video's Evolving Role In Social Media

    We all know that channels like Twitter and Facebook enable quick response and interaction between brands and their consumers. Today brands are finding ways to be charming, sarcastic, and irreverent; they're personalizing their communications, and successfully so. After all, when a company takes the time to write a response to someone's tweet or Facebook post, it can demonstrate the brand as having a personality - a critical feature of social channels. Yet as clever as these examples are, there are ways that we can go further. Today we're seeing the emergence of responsive video, broadening the channels in which brands ...More