• Canadian Club Intros 'Join the Club' Campaign

    In the videos, the "chairman" compares his first CC whisky drink to noticing his first chest hair, and says that he drinks CC when he eats bacon (which is "all five food groups"), as well as when he's consuming 73-ounce Porterhouse steaks. ...Read the whole story

  • A Rose From Concrete For Ford Fusion

    Ford has launched a campaign for the new Fusion sedan that brings the car out of a block of concrete, with laser beams assisting, all to a recitation of the poem "The Rose that Grew from Concrete," by the late Tupac Shakur. ...Read the whole story

  • Live Nation Deal: Just Press 'Play' For Chevy Sonic

    The site is focused almost entirely on fan content culled from social channels, using geo-fencing to tie fan tweets, comments, photos and videos to concerts as they happen. The Chevy Sonic subcompact is the focus, and Gen Y music fans are the audience. ...Read the whole story

  • Cool Whip Frosting Breaks New Ground

    In this case, product development research revealed that consumers were dissatisfied with shelf-stable frosting products, Cool Whip brand manager Marjani Coffey tells "Marketing Daily." "Consumers said that shelf-stable frostings were too sweet, too thick and too hard to apply." ...Read the whole story

Video's Evolving Role In Social Media

We all know that channels like Twitter and Facebook enable quick response and interaction between brands and their consumers. Today brands are finding ways to be charming, sarcastic, and irreverent; they're personalizing their communications, and successfully so. After all, when a company takes the time to write a response to someone's tweet or Facebook post, it can demonstrate the brand as having a personality - a critical feature of social channels. Yet as clever as these examples are, there are ways that we can go further. Today we're seeing the emergence of responsive video, broadening the channels in which brands ...More