Thursday, November 29, 2012
  • Canadian Club Intros 'Join the Club' Campaign

    In the videos, the "chairman" compares his first CC whisky drink to noticing his first chest hair, and says that he drinks CC when he eats bacon (which is "all five food groups"), as well as when he's consuming 73-ounce Porterhouse steaks. ...Read the whole story

  • A Rose From Concrete For Ford Fusion

    Ford has launched a campaign for the new Fusion sedan that brings the car out of a block of concrete, with laser beams assisting, all to a recitation of the poem "The Rose that Grew from Concrete," by the late Tupac Shakur. ...Read the whole story

  • Live Nation Deal: Just Press 'Play' For Chevy Sonic

    The site is focused almost entirely on fan content culled from social channels, using geo-fencing to tie fan tweets, comments, photos and videos to concerts as they happen. The Chevy Sonic subcompact is the focus, and Gen Y music fans are the audience. ...Read the whole story

  • Cool Whip Frosting Breaks New Ground

    In this case, product development research revealed that consumers were dissatisfied with shelf-stable frosting products, Cool Whip brand manager Marjani Coffey tells "Marketing Daily." "Consumers said that shelf-stable frostings were too sweet, too thick and too hard to apply." ...Read the whole story

    Around The Net

    • LivingSocial To Cut StaffWashington Business Journal

      Throwing more cold water on what was once a white-hot daily deal space, LivingSocial is reportedly ready to cut about 10% of its workforce, or as many 400 jobs. “For the 5-year-old social commerce company, the long-rumored layoffs reflect a struggle to stabilize itself financially after a frenzied headcount expansion in 2011,” the Washington Business Journal reports. “The layoff shouldn’t come as much of a surprise following Amazon’s third-quarter earnings report, which blamed its $169 million loss on its stake in LivingSocial,” writes Mashable. “Amazon invested $175 million in the daily deal site two years ago.” “The daily deals world ... ...Read the whole story

    • Facebook Policy Changes Concern Irish Watchdog Computer Business Review

      Several privacy watchdogs, including the Office of the Irish Data Protection Commissioner, question the social network's planned changes to user privacy. Concern from privacy watchdogs comes after Facebook announced its decision to revoke member rights to vote on privacy policies. Previously, Facebook users were able to give feedback and influence changes that Facebook made to the site. However, the company said in a statement that this voting system "incentivised the quantity of comments over their quality." ...Read the whole story

    • Google Launches VetNetVetNet

      Google has set up a program and site for U.S. veterans transitioning from military to civilian life. The site, VetNet, combines three veteran-focused NGOs with a little help from Google. The support includes everything from writing resumes to support for those who want to start their own business. Universities and organizations have begun tp chime in on the Google+ page to provide support and services. ...Read the whole story

    • Harry Potter Actor Turns To Google+ To Broadcast MessagesMTV

      As content quickly becomes the means to attract consumers, artists like Harry Potter actor Daniel Radcliffe have begun to launch social media pages as an outlet for accurate information about their professional life. Keeping the rumor mill at bay, Radcliffe launched a Google+ page, "his first foray into the world of social media," according to the Google+ page. The page aims to provide a "verified" megaphone for fans searching for information on the actor. ...Read the whole story

    • Leveson Overlooks Social Media, Blogs
    • Hugh Grant Twitters Up In Advance Of Leveson Digital Spy
    Video's Evolving Role In Social Media

    We all know that channels like Twitter and Facebook enable quick response and interaction between brands and their consumers. Today brands are finding ways to be charming, sarcastic, and irreverent; they're personalizing their communications, and successfully ...More