Depending who you ask, social media is either leading or lagging the Internet in general in terms of its growth rate, but one thing's for sure: they're both growing like crazy. In a recent, much-discussed forecast, BIA/Kelsey predicts that social media advertising spending will jump from $4.6 billion in 2012 to $9.6 billion in 2016, for a cumulative annual growth rate of 19%, with social display advertising of various kinds increasing from $3 billion to $5.4 billion over the same period. ...
In the videos, the "chairman" compares his first CC whisky drink to noticing his first chest hair, and says that he drinks CC when ... Read the whole story
Ford has launched a campaign for the new Fusion sedan that brings the car out of a block of concrete, with laser beams assisting, ... Read the whole story
The site is focused almost entirely on fan content culled from social channels, using geo-fencing to tie fan tweets, comments, photos and videos to ... Read the whole story
In this case, product development research revealed that consumers were dissatisfied with shelf-stable frosting products, Cool Whip brand manager Marjani Coffey tells "Marketing Daily." ... Read the whole story