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• food Cool Whip Frosting Breaks New Ground by Karlene Lukovitz

  In this case, product development research revealed that consumers were dissatisfied with shelf-stable frosting products, Cool Whip brand manager Marjani Coffey tells "Marketing Daily." "Consumers said that shelf-stable frostings were too sweet, too thick and too hard to apply." ...Read the whole story

• automotive Live Nation Deal: Just Press 'Play' For Chevy Sonic by Karl Greenberg

  The site is focused almost entirely on fan content culled from social channels, using geo-fencing to tie fan tweets, comments, photos and videos to concerts as they happen. The Chevy Sonic subcompact is the focus, and Gen Y music fans are the audience. ...Read the whole story

• AudienceScience Rejiggers Business Model, Closes Ad Network Biz by Laurie Sullivan

  AudienceScience shut down its ad network, laid off 33 employees and reassigned others to positions focusing on the company's advertising platform business to better support brands. ...Read the whole story

Thankful For Time Spent Together All Year Long by Donna Sabino

While we cherish the approaching holiday season as the time of year to spend quality time with friends and family, busy moms treasure special moments of family togetherness each and every day. Visualizing today's moms, the marketing images of time-pressured, over-stressed and economically stretched women tend to come to mind. However, the moments which are most salient to these hard-working moms are those daily opportunities when they can meaningfully connect with their children. ...More

• What If Your Entire Business Were Opt-In? by Kaila Colbin

  For the past year, I've been involved with a new venture called Ministry of Awesome (MoA). This nonprofit exists to water the seeds of awesome in our local community: bringing people together and providing inspiration and support to turn awesome ideas into reality. Our Facebook strategy has been simple. We post links to things we think are awesome (in our local area and around the world), as well as relevant updates or notices from MoA. We try to post reasonably regularly, but only when we actually have something to share that we feel good about. We haven't invited a single ...More

• I'll Buy You A Facebook Gift For Christmas -- Just Not On Facebook by Catharine P. Taylor

  Man. I wish I had time to recover from the story about the baby that was named Hashtag just before the column was due. And the newborn is a girl, no less! To the extent that I've put thought into Little Baby Hashtag at all, I was positively sure this name-challenged infant would be a boy. I'm reeling. But life, and social media, must press on, so today, let's ponder Facebook Gifts, an ecommerce upgrade from what I'm pretty sure was the only thing you used to be able to buy on Facebook: a virtual cow. ...More