Thursday, December 6, 2012
  • AmEx: Social Engagement That Closes The Loop

    Leslie Berland, SVP digital partnerships and development at American Express, has a five-second rule: don't tweet something that takes a consumer longer than five seconds to figure out. That, in a way, applies to a lot of what the financial services firm does on social. ...Read the whole story

  • Pinfluencer Measures Pinterest's Engagement Value

    Marketers are finding value in Pinterest. But while the social site doesn't provide analytics tools to prove return on investments, a startup called Pinfluencer does. ...Read the whole story

  • Spacebook: Marketers Liken Social Net's KPI To A Deep Space Probe

    In a revelation suggesting the rationale for advertising on Facebook is more like astronomical science than marketing science, one of the social network's clients told industry executives and Wall Street analysts that his rationale for budgeting it is akin to deep space exploration. Calling the revelation "one of the best explanations we have heard to date about how Facebook budgets have been justified," Wall Street analyst Brian Wieser issued an equities research report this morning based on presentations at an undisclosed marketing conference. ...Read the whole story

  • Melting Pot Spotlights New Menu On Reality Show

    For the chain, the exposure on the one-hour program will provide a prime opportunity to get the word out about its revamped menu, which is to launch officially in all of its restaurants by February 2013, reports Sandy D'Elosua. ...Read the whole story

  • Gap Pushes Out-of-Home Ads

    With consumer attention dwindling in top markets, Gap has used new and innovative forms of out-of-home media this year to get noticed. That's according to Chris Gayton, senior director marketing and brand management at Gap Inc. ...Read the whole story

    Around The Net

    • Instagram, Twitter War CommencesThe New York Times

      Increasing tensions between Twitter and Instagram, Facebook’s photo sharing service has disabled the ability for Twitter users to properly display Instagram photos. “Welcome to the Photo Wars,” The New York Times’ Bits blog writes on the news. Addressing the move at a conference this week, Kevin Systrom, Instagram’s founder and CEO, said Instagram wants to take control of its content, TechCrunch reports. “Instagram's CEO wants people to use the new Web client on because he thinks it is a better user experience,” writes The Verge. “Over time, Instagram images will no longer display inline on and will require ... ...Read the whole story

    • SalesForce's Social Media Marketing PlayEnterprise Apps Today

      SalesForce's acquisition and integration of social media applications into its Marketing Cloud is not hard to understand, as the tools to automate social media marketing are set to explode in the near future. But success of the application is far from assured, as it lacks the functionality of a full marketing suite and competes against offerings from Oracle, IBM and SAP. ...Read the whole story

    • Smaller Tablets Used Less for Email, More for Social MediaeMarketer

      Smaller 7" tablets like the Google Nexus 7 and iPad Mini are being used differently from their larger predecessor, according to data on social sharing from Onswipe. 49% of consumers share information on the 10" tablets for email, with 33% sharing through for Facebook. This data is almost inverted for 7" tablets, which 43% use for Facebook sharing while email sharing drops to 30%. Emails sharing on the iPhone is much closer to the 7" tablet at 33%. ...Read the whole story

    The Whole Story - Social Media and TV

    The considerable amount of enthusiasm for Social TV is possibly only matched by the desire to know more about what is actually going on. ...More