Did you know that social media allows people to "over share?" That people post all kinds of irrelevant, trivial, and generally silly stuff about themselves online? It's true! In fact, there's an epidemic of over-sharing out there! And if you pay attention to it, it's kind of annoying! ...Read the whole story
The two new varieties of Planters Dry Roasted Peanuts -- Roasted Onion & Garlic and Honey Barbeque -- are indicative of the brand's push to provide "a flavor for every palate," says Ken Padgett, senior associate brand manager for Planters. ...Read the whole story
The report says people are getting some optimism back, although their buying habits -- particularly those of 20- to- 30-year-olds -- will be radically different. The report lists 13 "microtrends." First on the list is trust, or "trust is the new black." ...Read the whole story
Simplicity breeds adoption, especially when it comes to online advertising and marketing. Facebook hopes to make it easier for small companies to connect with their customers, with a lot of attention given to mobile, advertising and real-time location. ...Read the whole story
To promote the launch of the latest version of the car, which goes on sale early next year, the alliance with game maker Gameloft's Asphalt 7: Heat aims to find the 10 best mobile Nismo drivers and give them a VIP trip to drive the car in Barcelona. ...Read the whole story
The study also determined that, thanks in part to social media, the purchase process never ends. With constant updates from social networks and networked friends, consumers are constantly shopping, even if they are doing it in a passive manner. ...Read the whole story
Is the digital era driving a heightened sense of vanity in a world where nearly everyone can quickly upload pictures and other images to a Facebook or Google+ page? New research from Mindshare would suggest so. ...Read the whole story
Holland America Line is offering savings for consumers and sales support for travel sellers during its "Sail & Save" sale on select cruises. The sale begins Dec. 10 and features savings on multiple cruises and destinations. Marketing support includes direct mail and email to consumers. ...Read the whole story
Rounding out a strong year for We Are Social, Lenovo has named the London-based social media agency as its new global social media agency of record. ...Read the whole story
Today's networked mom is thankful for so many things. With the advances in technology and the advent of social media, she now has the tools at her disposal to share ideas, connect with others who share her passions and the ability to amplify her voice to affect change whether it's personal growth to sharing her voice for causes she is passionate about. The term "mommy bloggers" is simply not indicative of today's networked mom. ...More